You can transform your retail operations by using digital price tags and Electronic Shelf Labels. These digital solutions connect through an ESL Gateway AP, enabling you to manage promotional codes and update prices without manual effort. In Esl Retail, real-time synchronization between the ESL Price Tag and your store’s database ensures that promotions and discount offers reach customers instantly and accurately. This system eliminates pricing errors, matches shelf and checkout prices, and helps you deliver a seamless digital experience across your retail environment.
How Digital Price Tags Transform Retail Operations
Digital price tags have changed the way you manage promotional codes and pricing in retail. By using electronic shelf labels, you can synchronize prices and promotions instantly, streamline retail operations, and maintain accuracy across all locations.
Synchronizing Prices and Promotions Instantly
Eliminating Manual Updates
You no longer need to rely on manual price changes or paper tags. Digital price tags allow you to update prices and manage promotional codes directly from your central system. This approach reduces labor costs and eliminates human errors.
- Staff can focus on customer service and value-added tasks instead of spending hours updating shelves.
- European retailers such as Auchan and Carrefour have reported lower operational costs and improved customer engagement after adopting electronic shelf labels.
- Real-time price updates support dynamic pricing and flexible promotions, giving you the ability to react quickly to market trends.
Ensuring Consistency Across Locations
With digital price tags, you ensure that every store displays the same accurate pricing and promotions.
- You update product information, pricing, or inventory data in your backend systems.
- The system transmits this data securely to a cloud platform.
- The cloud processes and sends updates to access points in each store.
- Access points wirelessly relay the information to all electronic shelf labels.
- Shelf labels update with new prices and promotions in under 60 seconds.
This process keeps your pricing consistent across all retail locations and prevents discrepancies between shelf and checkout prices.
Centralized Control for Multi-Store Management
Managing Promotional Codes Remotely
Centralized control lets you manage promotional codes for every store from a single dashboard.
- You can push special offers, discounts, or bundled deals to all stores at once.
- Centralized user management simplifies permissions for employees and customers.
- You reinforce brand loyalty by ensuring uniform design and messaging across your retail network.
Responding Quickly to Market Changes
You gain the flexibility to adjust pricing and promotions in real time.
- Centralized inventory and order management allow you to view and handle multiple stores through one interface.
- You can scale your retail operations easily by adding new stores or markets without technical complexity.
- This approach supports dynamic price management and helps you stay competitive in a fast-changing retail environment.
Tip: By integrating digital price tags and electronic shelf labels, you streamline price management and enhance operational efficiency across your retail operations.
Key Benefits of Managing Promotional Codes Digitally
Real-Time Discount Updates
Adapting Promotions Instantly
You can adapt your promotions instantly when you manage promotional codes with digital price tags. Real-time updates let you respond to market trends, competitor actions, or inventory changes without delay. This flexibility supports dynamic pricing strategies, allowing you to launch flash sales or markdowns on near-expiry products across all stores at once. Retailers have seen measurable improvements by using digital price tags for real-time discount updates:
| Benefit Category | Measurable Impact / Metric | Explanation |
|---|---|---|
| Sales & Profitability | Up to 3% increase in turnover; up to 10% improvement in profit margins | Dynamic pricing enabled by real-time updates boosts revenue and margins. |
| Labor Efficiency | Up to 95% reduction in price update time; 20% reduction in labor costs; 50 labor hours saved per week | Automation drastically cuts time and effort spent on price changes. |
| Pricing Accuracy & Compliance | Fewer pricing errors reported by retailers like Auchan and Carrefour; automatic synchronization with POS systems | Real-time updates reduce manual errors and ensure price consistency. |
| Operational Efficiency | Ability to update thousands of prices wirelessly within minutes; instant launch of flash sales and promotions | Enables rapid response to market changes and competitor pricing. |
| Customer Experience & Satisfaction | Clear, consistent pricing; improved ability to run clearance events and flash sales | Enhances shopper trust and satisfaction through accurate pricing. |
| Sustainability & Cost Savings | Elimination of paper, ink, and printing costs; reduced waste | Supports environmental goals and lowers operational expenses. |
You gain the ability to manage promotional codes efficiently, ensuring your discount strategies reach customers at the right time.
Highlighting Sales with Visual Markers
Digital price tags and electronic shelf labels allow you to highlight sales and special offers with visual markers. You can display icons, colors, or animations directly on the shelf label, drawing attention to promotional opportunities. This approach increases customer engagement and helps shoppers quickly identify the best deals. Clear visual cues also support accurate pricing, reducing confusion and improving the overall shopping experience.
Enhanced Marketing and Customer Engagement
Personalizing Offers with Data Insights
You can personalize offers using data insights from digital systems. By integrating customer data, you recognize shopping patterns and preferences, tailoring promotions to individual needs. Digital management enables you to:
- Use channel-specific promotional codes to track performance and understand customer behavior.
- Coordinate promotional announcements across online, app, and in-store channels for maximum marketing impact.
- Maintain consistent branding and messaging, building trust and preventing confusion.
- Track redemption and campaign effectiveness in real time, optimizing future marketing efforts.
- Provide seamless omnichannel engagement, giving customers a unified retail experience.
Personalized offers increase customer engagement and drive higher conversion rates.
Driving Impulse Purchases and Loyalty
You can boost impulse purchases and foster loyalty by delivering timely, relevant promotions. Digital price tags let you launch flash sales or limited-time offers instantly, encouraging customers to act quickly. Integrated customer data systems help you reward loyal shoppers with exclusive offers, strengthening engagement and repeat visits. Consistent, targeted marketing across all touchpoints builds lasting relationships and enhances the overall customer experience.
Note: Coordinated digital marketing campaigns, powered by real-time updates and data-driven insights, maximize your promotional impact and customer engagement.
Operational Efficiency in Retail Operations
Reducing Labor and Printing Costs
Digital price tags and electronic shelf labels significantly reduce labor and printing costs in retail. You automate price updates, eliminating the need for manual tag changes and paper-based processes. Retailers have reported:
- Up to 90% reduction in labor costs related to price changes.
- Annual labor cost savings of around $200,000 for large supermarket chains.
- 80% less time spent on paper tag updates, with repricing time dropping from weeks to minutes.
- Elimination of recurring expenses on paper, ink, and printer maintenance.
- Long lifespan of digital shelf labels, minimizing replacement costs.
These savings allow you to redeploy staff to customer service and other value-added tasks, improving overall store efficiency.
Minimizing Pricing Errors
You minimize pricing errors by using digital price tags that sync automatically with POS and inventory systems. This automation ensures accurate pricing at the shelf and checkout, reducing mismatches that frustrate customers. Digital systems support instant promotional changes, allowing you to launch flash sales or markdowns without delays or mistakes. Retailers have experienced up to 40% reduction in pricing errors, with improved transparency and accountability through automated logs of every price change. Accurate pricing builds customer trust and protects your brand reputation.
| Benefit Category | Impact on Operational Efficiency in Retail Operations |
|---|---|
| Labor Time Saved | Up to 12 hours saved per week per store by automating price updates |
| Staff Redeployment | Employees freed from manual pricing tasks to focus on customer service |
| Cost Savings | Significant reduction in printing and material costs (paper, ink, adhesives) |
| Labor Cost Reduction | Approximately 52% reduction in labor costs related to price updates in large retail chains |
Digital price tags and electronic shelf labels transform your retail operations, delivering measurable benefits in efficiency, cost savings, and customer engagement.
Practical Applications of Digital Price Tags in Marketing
Integrating QR Codes for Instant Discounts
Mobile Redemption at the Shelf
You can transform the in-store experience by integrating qr codes in retail directly onto digital price tags. When customers scan these codes with their smartphones, they instantly access discount offers, product details, and customer reviews. This approach eliminates outdated price tags and ensures transparent, real-time pricing. You create a frictionless shopping journey, as customers redeem discounts right at the shelf without waiting for checkout.
- Place qr codes in retail on digital shelf labels for easy scanning.
- Use dynamic qr code campaigns to personalize promotions based on customer loyalty data.
- Train staff to assist customers with scanning and redemption.
Linking to Online-Exclusive Promotions
You can bridge offline and online retail marketing by linking qr codes in retail to exclusive digital promotions. Customers scan the code in-store and receive access to online-only deals or product bundles. This omnichannel strategy supports seamless transitions between physical and digital shopping.
- Launch qr code campaigns that connect in-store shoppers to your e-commerce site.
- Offer digital-only discount offers to drive online engagement.
- Use qr codes in retail to collect real-time data and optimize future campaigns.
Tip: Strategic placement and regular updates of qr codes in retail maximize customer engagement and support smarter purchase decisions.
Flash Sales and Limited-Time Offers
Automated Scheduling and Expiry
You can use digital price tags to automate flash sales and limited-time offers. Schedule campaigns in advance and set automatic expiry times, ensuring promotions run smoothly without manual intervention. This automation creates urgency, motivating customers to act quickly and increasing sales volume.
- Set up digital campaigns with countdown timers to highlight urgency.
- Use real-time inventory updates to prevent overselling during high-traffic events.
Promoting Seasonal or Event-Based Discounts
Digital price tags allow you to launch seasonal or event-based promotions instantly across all retail locations. You can clear excess inventory and attract new customers with exclusive, time-sensitive offers. Flash sales managed through digital price tags generate spikes in customer traffic and boost brand awareness.
- Announce campaigns through email and in-store qr codes in retail.
- Use interactive elements, such as gamified qr code campaigns, to increase participation and basket size.
Loyalty Program and Digital Coupon Integration
Rewarding Repeat Customers
You can integrate loyalty programs with digital price tags and qr codes in retail to reward repeat customers. Personalized qr code campaigns deliver targeted discount offers and product recommendations based on customer data.
- Issue digital coupons via qr codes in retail for easy redemption.
- Track customer engagement and adjust campaigns for maximum impact.
Personalized Promotions for Members
Digital price tags support personalized promotions for loyalty program members. Dynamic qr codes in retail link to member-exclusive deals, encouraging sign-ups and repeat visits.
- Highlight member-only offers on digital price tags.
- Use real-time analytics from qr code campaigns to refine retail marketing strategies.
Note: Combining digital price tags, qr codes in retail, and loyalty programs creates a powerful marketing toolkit for driving customer engagement and optimizing campaigns.
Steps to Implement Digital Price Tags and Code Management
Assessing Retail Operations Readiness
Evaluating Existing Systems and Infrastructure
You should begin by evaluating your current systems and infrastructure before introducing digital price tags and code management. Careful planning ensures you align new technology with your business strategy and timelines. Follow these steps to assess your readiness:
- Plan the transition by outlining necessary steps, resources, and potential risks. Secure financial approval and project sign-off.
- Identify all areas in your retail ecosystem that interact with POS barcodes, including point-of-sale, inventory management, online fulfillment, packaging, and distribution.
- Document your current processes and highlight any gaps or issues that need improvement.
- Engage stakeholders from IT, marketing, product safety, education, loss prevention, and omnichannel distribution to gather diverse perspectives.
- Check your technology infrastructure. Upgrade scanners, host systems, middleware, and scales to support new data and digital capabilities.
- Prepare staff and suppliers with targeted communication and training.
- Establish leadership support and a project management framework to guide implementation.
- Develop a phased approach. Pilot, test, gather feedback, and deploy in stages, assigning clear responsibilities.
- Plan for the use of new data enabled by digital price tags, such as improved inventory management and dynamic pricing.
Tip: A thorough assessment helps you avoid costly mistakes and ensures a smooth transition to digital price tag solutions.
Identifying Integration Requirements
You need to identify integration requirements early in the process. Review how your existing systems handle pricing and promotions. Determine if your POS and inventory systems can communicate with digital price tags. Consider the following:
- Compatibility with current hardware and software.
- Ability to support real-time data transmission.
- Requirements for middleware or adapters to bridge legacy systems.
- Security protocols for data exchange.
By clarifying these requirements, you set a strong foundation for successful integration.
Integrating with POS and Inventory Systems
Ensuring Seamless Data Flow
Connecting digital price tags with your POS and inventory systems is essential for accurate pricing and efficient retail operations. Integration challenges often arise, especially with older systems. The table below outlines common challenges and solutions:
| Challenge | Description | Suggested Solution |
|---|---|---|
| Legacy System Compatibility | Older POS and inventory systems often lack modern APIs, complicating integration. | Use middleware or custom adapters to bridge systems. |
| Data Synchronization | Ensuring price updates are reflected simultaneously across ESL, POS, and online channels. | Implement centralized price management with queueing. |
| Network Infrastructure | Wireless communication with thousands of labels requires robust network support. | Upgrade network infrastructure to support ESL demands. |
You should prioritize seamless data flow to ensure that every price change or promotional update appears instantly on the shelf, at checkout, and online.
Automating Discount Application at Checkout
Automating discount application at checkout streamlines the customer experience and reduces errors. When you integrate digital price tags with your POS, you enable real-time updates for all pricing and promotional codes. This automation ensures that discounts apply correctly, whether customers shop in-store or online. You also minimize manual intervention, which lowers the risk of mistakes and improves operational efficiency.
Note: Automated systems help you maintain consistent pricing and deliver a reliable retail experience.
Staff Training and Change Management
Educating Teams on New Processes
Training your staff is critical for a successful digital price tag rollout. You should focus on practical system operation, error mitigation, and customer interaction skills. Effective training strategies include:
- Hands-on sessions supervised by experienced employees.
- Group lectures to explain new technology and strategies.
- Role playing to prepare staff for customer questions and objections.
- Audiovisual materials, such as videos and presentations, to address different learning styles.
- Orientation programs for new hires to introduce responsibilities and company culture.
- Mentoring, where new staff learn from experienced team members.
You can simplify training by using unified technology platforms, allowing staff to master one integrated system for digital price tags and promotional code management.
Addressing Common Implementation Challenges
You may encounter challenges during implementation, such as technical issues, compatibility problems, and adoption resistance. Address these proactively by:
- Communicating the benefits of digital price tags and automated pricing to your team.
- Providing ongoing support and refresher training.
- Monitoring system performance and gathering feedback for continuous improvement.
- Assigning clear roles and responsibilities to ensure accountability.
Callout: Strong change management and comprehensive training help your retail team adapt quickly and maximize the value of your digital investment.
Overcoming Challenges in Digital Price Tag Marketing
Technical Integration and Reliability
Ensuring Compatibility with Current Systems
You face several technical hurdles when integrating digital price tags into your retail environment. Many stores operate with a mix of legacy and modern systems, which can lead to compatibility issues. You may encounter high upfront costs for hardware, software, and installation. Wireless connectivity often presents challenges, especially in stores with complex layouts or metallic shelving that interfere with signals. Custom development is sometimes necessary to connect digital price tags with your existing POS and inventory management systems. These integration complexities can cause synchronization failures, resulting in inconsistent pricing and financial losses.
- High initial investment for hardware and software
- Wireless connectivity problems due to interference
- Need for custom integration with existing retail systems
- Compatibility issues across different IT platforms
Tip: Work closely with technology partners to assess your infrastructure and plan for seamless integration.
Maintaining System Uptime
Reliable system performance is critical in retail. Connectivity issues, such as interference or outdated wireless protocols, can delay price updates and create display errors. Power management also requires attention, since digital price tags need battery replacements every few years, which can disrupt store operations. System failures may impact payment processing and disrupt the customer experience. Ongoing maintenance, including software updates and battery management, helps you avoid downtime and ensures smooth retail operations.
Security and Fraud Prevention for Promotional Codes
Protecting Against Code Misuse
You must protect your promotional codes from misuse and fraud. Set clear terms and conditions that specify usage limits, minimum purchase requirements, and discount restrictions. Control coupon distribution and expiration dates to limit exposure. Use complex, randomized, and single-use codes to reduce the risk of brute force attacks. Test promo codes in secure environments before launching them to identify vulnerabilities. Train your employees to recognize fake coupons by checking barcode formats and validating serial numbers or QR codes.
- Set precise terms and conditions
- Limit coupon distribution and set expiration dates
- Use complex, single-use codes
- Train staff to spot fraudulent codes
Monitoring and Auditing Promotions
Continuous monitoring helps you detect suspicious activity quickly. Employ real-time alert systems to flag anomalies, such as unusual redemption patterns or failed attempts. Secure your API connections and restrict database access to protect code management. Redemption controls, like maximum usage limits and device monitoring, further reduce risk. Analyze customer behavior with advanced technologies, including behavioral analytics and geolocation, to adapt and respond to fraud attempts. These measures help you maintain control over your retail promotions and protect your bottom line.
Enhancing Customer Experience with Digital Price Tags
Simplifying Discount Redemption
Digital price tags make discount redemption easier for your customers. Real-time updates ensure that pricing and promotional information remains accurate and visible. Customers can scan QR codes at the shelf to redeem offers instantly, which streamlines the shopping journey and reduces confusion. This approach improves the overall customer experience by making discounts accessible and easy to use.
Communicating Promotions Effectively
You can communicate promotions more effectively with digital price tags. Dynamic displays attract attention and guide customers to the best deals. Personalized and interactive content, such as product demos or loyalty program integration, creates a memorable experience. Cloud-based management allows you to update promotions quickly, ensuring that customers always see the most relevant offers. These features build trust and encourage repeat visits, enhancing the customer experience and supporting your retail goals.
Future Trends in Digital Price Tags and Promotional Code Management
AI-Driven Personalization in Retail Marketing
You will see artificial intelligence transform how you approach retail marketing. AI-driven personalization lets you deliver unique, targeted promotional offers to each customer. Cédric Chereau, Managing Director of EagleAI, notes that this approach increases customer loyalty and purchase frequency while reducing the need for deep discounts. For example, Carrefour achieved a 7:1 return on investment and a 20% increase in average basket size by using tailored promotions. AI studies customer behavior and demographics to create hyper-personalized offers. You can use dynamic pricing to adjust prices in real time based on demand, inventory, and competitor activity. Predictive analytics help you anticipate customer needs and optimize your promotions to reduce churn.
- AI segments your audience into micro-groups for targeted marketing campaigns.
- Visual intelligence supports product tagging and discovery, making your pricing and promotional strategies more effective.
- Automated product tagging improves searchability and user experience.
AI-powered personalization also boosts loyalty program engagement, especially in omnichannel retail environments. You can make every customer interaction more meaningful and dynamic.
Integration with Mobile Wallets and Digital Payments
You can expect digital price tags to work seamlessly with mobile wallets and digital payment systems. Customers want fast, contactless transactions. By integrating digital price tags with mobile payment platforms, you allow shoppers to scan, pay, and redeem promotional codes directly from their smartphones. This integration streamlines the checkout process and reduces wait times. You also gain valuable data on customer preferences and shopping habits, which you can use to refine your marketing strategies.
Tip: Mobile wallet integration supports real-time discount application and personalized offers, making your retail environment more responsive and engaging.
Expanding Omnichannel Retail Operations
Digital price tags play a key role in expanding your omnichannel retail operations. Research shows that 65% of shoppers prefer more digital engagement through mobile devices interacting with digital price tags. You can control real-time price changes across thousands of stores from a central system, ensuring consistent pricing and enabling micro-optimizations. Features like NFC and QR codes on digital tags give customers instant access to stock information and savings, linking in-store experiences with digital data.
- Digital price tags enable synchronized pricing across all sales channels, supporting dynamic pricing strategies.
- Integration with inventory management, customer analytics, and loyalty programs creates an interconnected retail environment.
- Automation of pricing updates frees your staff to focus on customer service, improving the overall shopping experience.
You also support sustainability by reducing paper waste and enable data-driven retail strategies through real-time analytics. As you align online and in-store pricing, you create a seamless experience for your customers. The growth of services like Buy Online, Pick Up In Store (BOPIS) increases the need for real-time product availability, making effective inventory management across channels essential.
Maximizing Discount Impact with Digital Price Tags
Measuring Promotional Code Performance
Analyzing Sales and Engagement Data
You can unlock valuable insights by measuring how your promotional codes perform through digital price tags. Start by tracking key metrics that reveal the effectiveness of your marketing strategies and the impact on customers. Use these data points to understand what drives engagement and sales:
- Compare your product prices and promotional offers to competitors and across regions to see how they influence sales numbers.
- Monitor in-stock rates and product availability at each location. This helps you see how stock levels affect conversion and overall sales.
- Analyze the effect of price changes and promotions on sales performance for each store and region.
- Track promo code usage and customer engagement to assess which offers resonate most.
- Use location-aware analytics to identify differences in promotion success by store, ZIP code, or region.
You should also monitor how often products go out of stock, how quickly you resolve these issues, and how availability impacts conversion rates. Seasonal trends and replenishment speed can reveal new opportunities to improve your campaigns.
Optimizing Future Marketing Campaigns
You can use the sales and engagement data from digital price tags to refine your future marketing campaigns. Digital price tags enable dynamic pricing, letting you adjust prices in real time based on demand, competition, and customer behavior. This flexibility increases engagement and helps you improve profit margins.
- Collect comprehensive sales and marketing data from multiple sources to create a unified view of performance.
- Analyze customer behavior to identify preferences and patterns that inform your marketing strategies.
- Segment your audience by demographics, behavior, and purchase history to tailor campaigns for maximum impact.
- Continuously optimize your campaigns using data-driven insights, A/B testing, and metrics like conversion rates and ROI.
- Align your sales and marketing teams by sharing integrated data and insights, ensuring everyone works toward common goals.
- Personalize customer interactions using real-time data to increase relevance and drive engagement.
Digital price tags also support seamless integration with POS systems, allowing you to deliver real-time updates and personalized promotions. When you use visually appealing displays and targeted content, you build trust and encourage customers to engage with your offers. Incorporating qr codes in retail on digital price tags lets you track promo code usage and customer actions across online, in-store, and mobile channels, giving you a complete view of your campaigns’ effectiveness.
Case Studies of Retailers Using Digital Price Tags
Success Stories in Discount Management
Retailers who have adopted digital price tags report significant improvements in discount management. You can see faster response times to market changes, more accurate pricing, and increased engagement from customers. By integrating qr codes in retail, these businesses make it easy for customers to access instant discounts and participate in exclusive campaigns. Real-time updates ensure that every promotion reaches the right audience at the right moment, maximizing the impact of your marketing efforts.
Lessons Learned and Best Practices
You can learn several best practices from successful retailers. Focus on seamless integration between digital price tags, POS systems, and marketing platforms. Use qr codes in retail to bridge the gap between physical and digital experiences, making it simple for customers to redeem offers. Prioritize clear communication of pricing and promotions to build trust and drive engagement. Regularly analyze your sales and engagement data to refine your campaigns and respond quickly to changing trends. When you align your teams and use real-time updates, you create a more agile and effective marketing strategy.
Digital price tags and code management empower you to deliver timely, targeted discounts while streamlining your retail operations.
- Real-time updates and centralized control improve pricing accuracy, reduce manual labor, and enhance operational efficiency.
- Integration with mobile apps and analytics enables personalized promotions and dynamic pricing strategies.
- Visually dynamic displays and instant synchronization across channels boost customer engagement and trust.
| Benefit | Impact on Your Retail Business |
|---|---|
| Pricing Accuracy | Fewer errors, stronger customer trust |
| Operational Efficiency | Lower costs, more focus on customer service |
| Competitive Advantage | Rapid response to market changes, agile pricing |
Adopting digital price tag solutions positions you to maximize promotional impact and maintain a strong competitive edge.
FAQ
What are digital price tags and how do they work?
Digital price tags, also called electronic shelf labels (ESLs), display product prices and promotions electronically. You control them from a central system. Updates happen wirelessly, so you can change prices or promotions instantly across all store locations.
How do digital price tags help prevent pricing errors?
You eliminate manual updates with digital price tags. The system syncs prices directly from your database to the shelf. This process ensures that shelf prices always match checkout prices, reducing mistakes and customer complaints.
Can I integrate digital price tags with my existing POS system?
Yes, most digital price tag solutions support integration with modern POS and inventory systems. You may need middleware or adapters for older systems. Integration allows you to automate price updates and promotional code management.
Are digital price tags secure against fraud or hacking?
You benefit from advanced security features. Digital price tags use encrypted communication and secure APIs. You can set user permissions and monitor activity logs to prevent unauthorized access or code misuse.
How do digital price tags improve customer experience?
You provide real-time, accurate pricing and clear promotional information. Customers can scan QR codes for instant discounts or product details. This transparency builds trust and makes shopping easier.
What is the typical lifespan of a digital price tag?
Most digital price tags last five to seven years. Battery life depends on update frequency and display type. You can plan for periodic battery replacements as part of regular store maintenance.
Can I use digital price tags for flash sales or limited-time offers?
Absolutely! You can schedule flash sales or time-limited promotions in advance. The system updates all tags automatically when the sale starts and ends, creating urgency and boosting sales.
What training do staff need for digital price tag systems?
You should provide hands-on training and clear instructions. Staff learn to operate the system, troubleshoot basic issues, and assist customers with QR code redemption. Ongoing support ensures smooth adoption.
Tip: Regular training sessions keep your team confident and up to date with new features.
