When you visit an auchan store, you experience the power of real-time pricing. The ESL Gateway AP manages up to 10,000 ESL Price Tags in a single 4,000-square-foot area, allowing auchan to update prices instantly and with centralized control. Integration with backend systems ensures accuracy across every shelf.
| Retailer | Current Stores with Digital Price Tags | Target Stores by 2026 | Trial Start Year |
|---|---|---|---|
| Kroger | 500 | 2,600 | 2018 |
| Walmart | 60 | 2,300 | N/A |
With Electronic Shelf Labels and Esl Retail technology, you benefit from:
- Automated price updates that reduce manual labor
- Improved pricing accuracy every time you shop
Key Features of Auchan Store’s Digital Price Tags
Real-Time Price Updates
Instant Synchronization
You experience the advantage of instant synchronization every time you shop at auchan store. The digital labels update prices across thousands of products in seconds. This real-time price management ensures that the prices displayed on the shelves always match the checkout system. You never have to worry about outdated pricing or confusion at the register.
With ESL technology, you see a seamless connection between the central pricing system and the labels on every aisle. This eliminates manual updates and reduces the risk of human error.
Dynamic Promotions
You benefit from dynamic promotions that appear instantly on digital labels. When auchan launches a new offer or adjusts a discount, the labels reflect these changes immediately. This flexibility allows auchan to respond to market trends and inventory levels without delay.
- Promotions can change several times a day, keeping you informed of the best deals.
- You always see the most current offers, which enhances your shopping experience.
| Feature/Metric | Evidence from Case Studies and Data |
|---|---|
| Efficiency Gains | Lee’s Discount Liquor reported faster and easier price updates, improving operational speed. |
| Labor Savings | POCO store freed staff from manual price updates, reallocating time to customer service and inventory management. |
| Accuracy Improvements | ESLs ensure consistent, error-free pricing, reducing discrepancies at checkout and increasing customer trust. |
| Cost Effectiveness | Despite higher initial investment, ESLs reduce ongoing material (paper, ink) and labor costs over 12-24 months ROI. |
| Dynamic Pricing & Flexibility | Real-time price adjustments enabled by AI and analytics optimize stock and pricing based on demand patterns. |
| Integration with Retail Systems | ESLs integrate with POS and inventory management systems, automating price updates and improving operational agility. |
| Key Performance Indicators (KPIs) | Update response time, accuracy rate, sales lift from dynamic pricing, and customer satisfaction scores measure ESL impact. |
High Reliability and Accuracy
Centralized Control
You rely on centralized control for consistent and accurate pricing throughout the store. Auchan uses a single platform to manage all digital labels, which guarantees that every price change reaches every shelf without delay.
- Centralized systems reduce the risk of mismatched prices.
- You enjoy a smoother checkout process because the prices displayed match the register.
Consistent Performance
Auchan’s digital labels deliver consistent performance, even in large retail environments. The ESL system supports thousands of labels, maintaining high accuracy and reliability.
Stores like Conad Superstore and POCO have demonstrated that ESLs improve decision-making efficiency and customer satisfaction by integrating inventory management and automated updates.
| Cost/Benefit Category | Traditional Price Labels | Electronic Shelf Labels (ESLs) |
|---|---|---|
| Initial Investment | Low upfront cost | Higher upfront cost depending on size/features |
| Material Costs | Ongoing expenses for paper, ink, and printing | Eliminated after initial purchase |
| Labor Costs | High due to manual price updates multiple times daily | Significantly reduced as updates are automated |
| Error Reduction | Prone to human error causing pricing discrepancies | Digital updates ensure high accuracy and consistency |
| ROI Timeline | Immediate but ongoing costs | ROI realized over 12-24 months through operational savings |
Enhanced Readability
LED Display Technology
You notice the difference in display quality with LED and high-definition digital labels. These displays use vibrant colors and dynamic content to highlight promotions and product details.
- Multicolor and high-resolution displays attract your attention and make it easier to find information.
- E-paper and LCD ESLs provide clear visibility in any lighting, simulating paper to reduce glare.
LED shelf labels stand out for their ability to deliver dynamic, visually appealing content that improves promotional visibility and customer engagement.
Multilingual Support
Auchan supports a diverse customer base by offering multilingual options on digital labels. You can view product information and prices displayed in your preferred language, making shopping more accessible and inclusive.
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Multilingual displays help you navigate the store and understand product details, no matter your background.
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This feature enhances your overall experience and ensures you always have the information you need.
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LCD ESLs dominate the market because they offer vibrant colors, dynamic updating, and high readability.
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Features like NFC and QR codes on digital labels enable personalized shopping and increase your interaction with products.
Product Geolocation
In-Store Navigation
You can navigate Auchan stores with ease, thanks to advanced product geolocation features. Digital price tags do more than display prices—they help you find products on the shelves quickly. Each tag communicates its exact location within the store, allowing you to pinpoint items without wandering through aisles. This technology links location-based analytics with other performance metrics, so you benefit from a layout that adapts to your needs.
Location-based analytics provide several advantages:
- You see heatmaps that highlight the busiest areas, making it easier to avoid crowds.
- You experience smoother shopping journeys, as the system tracks footfall and optimizes product placement.
- You enjoy improved product availability, since tracking out-of-stock items during campaigns helps maintain inventory and prevents lost sales.
Retailers use these insights to measure how ads drive in-store visits, survey shoppers about their experiences, and optimize marketing based on real-time data. You get a more efficient and enjoyable shopping trip every time.
Mobile App Integration
You can enhance your shopping experience by connecting your mobile device to the store’s digital ecosystem. The Auchan app integrates seamlessly with digital price tags, offering real-time navigation and product search. When you search for an item, the app guides you directly to its location, saving you time and effort.
The app also supports features like:
- Scan-and-buy, which lets you scan digital labels and purchase products instantly.
- Personalized promotions, delivered based on your location within the store.
- Notifications about special offers as you approach relevant sections.
By combining mobile technology with geolocation, Auchan ensures you always find what you need, when you need it.
Sustainable Design
Paperless Operations
You support a greener future every time you shop at Auchan. Digital price tags eliminate the need for paper, ink, and plastic used in traditional labeling. This shift to paperless operations reduces waste and streamlines updates for all products on the shelves. Life Cycle Assessment (LCA) studies show that evaluating environmental impacts from raw material extraction to disposal helps retailers design more sustainable systems.
Auchan’s approach aligns with key sustainability principles:
- Efficiency: The system minimizes energy and material use.
- Minimalism: Simple designs reduce device load times and cognitive effort.
- Circular Economy: Durable, repairable tags extend product lifecycles and reduce waste.
You contribute to environmental responsibility by choosing stores that prioritize these practices.
Energy Efficiency
You benefit from energy-efficient technology every time you interact with Auchan’s digital price tags. The system uses low-power displays and optimized software to minimize energy consumption. Green data centers and energy-efficient coding further reduce the environmental footprint.
Sustainable design also includes:
- Using renewable or recyclable materials in hardware.
- Ensuring compatibility with older devices to extend usability.
- Informing you about eco-friendly choices, encouraging responsible shopping.
By supporting energy-efficient solutions, you help Auchan stay within sustainable planetary boundaries and promote a healthier planet.
Customer Benefits at Auchan Store
Accurate Pricing Every Time
Elimination of Discrepancies
You expect prices on the shelf to match those at checkout. Auchan store’s digital price tags ensure this accuracy. The system updates prices instantly across all shelves. You avoid confusion and prevent disputes at the register. This technology removes the risk of human error from manual price changes. You always see the correct price, which builds trust in your shopping experience.
Confidence at Checkout
You want to feel confident when you pay. Digital price tags give you that assurance. The price you see is the price you pay. You do not need to double-check or worry about last-minute changes. This reliability improves your overall customer sales experience. You leave the store knowing you received fair and accurate pricing.
Easier Product Location
Digital Maps and Wayfinding
You can find products faster with digital maps and wayfinding tools. The store’s app connects with digital price tags to show you exactly where items are located. You save time and avoid frustration. The system guides you through aisles, making your visit more efficient.
Scan and Buy Features
You can use your smartphone to scan digital price tags. This feature lets you access product details or add items to your cart instantly. You streamline your shopping process and reduce wait times. Scan-and-buy technology supports a smoother, more modern retail journey.
Tip: Use the Auchan app to scan shelf labels for quick product information and easy checkout.
Enhanced Shopping Experience
Up-to-Date Promotions
You benefit from real-time promotions displayed on digital price tags. The system updates offers immediately, so you never miss a deal. You see the latest discounts as you shop, which helps you make informed choices and maximize savings.
Accessible Product Information
You get more than just prices. Digital tags provide product details, ingredients, and even allergy information. You make better decisions with this transparency. The technology supports multiple languages, so you always understand what you are buying.
| Benefit | How It Helps You |
|---|---|
| Accurate Pricing | No surprises at checkout |
| Easy Navigation | Find products quickly |
| Real-Time Promotions | Access the latest deals |
| Product Transparency | Make informed purchase decisions |
You experience a new level of convenience and efficiency every time you shop. These features support a seamless and enjoyable visit, while also driving sales for the store.
Operational Advantages for Auchan
Streamlined Price Management
Centralized Updates
You gain full control over pricing with Auchan’s centralized digital system. When you need to update prices, you can push changes to every shelf in the store from a single platform. This approach eliminates the need for manual adjustments and ensures that every price tag displays the correct information. You reduce the risk of pricing errors and maintain consistency across all aisles. Centralized updates also allow you to respond quickly to market changes, keeping your store competitive and efficient.
Fast Promotion Rollouts
You can launch new promotions in seconds. Auchan’s digital price tags let you schedule and activate discounts instantly, so you never miss an opportunity to attract shoppers. You avoid the delays that come with printing and placing paper tags. Instead, you roll out time-sensitive offers across thousands of products with just a few clicks. This speed helps you stay ahead of competitors and maximize sales during peak periods.
Efficient Stock Monitoring
Real-Time Inventory Tracking
You monitor inventory levels in real time with digital price tags and integrated sensors. Automated systems update stock records instantly, removing the need for manual tracking. You see accurate data at all times, which helps you make faster decisions and avoid costly mistakes. Barcode scanning and RFID technologies keep your inventory information current, minimizing miscalculations and reducing human error.
- Automated inventory management increases stock record accuracy.
- Real-time data updates speed up restocking processes.
- Barcode scanning and RFID technologies update stock levels instantly.
- Automation frees staff to focus on customer service.
Automated Restocking Alerts
You receive automated alerts when stock runs low. The system detects out-of-stock items immediately and notifies your team to replenish shelves. This process prevents stockouts and ensures that popular products remain available for customers. Machine learning algorithms identify product misplacements and guide staff to the right locations, improving operational flow. With real-time visibility, you reduce restocking time and keep your store running smoothly.
- Automated stock monitoring with ESLs improves inventory accuracy by 20%.
- Stockouts decrease by 30–50%, minimizing lost sales.
- Real-time monitoring and alerts speed up restocking and reduce manual errors.
Labor and Cost Savings
Reduced Manual Tagging
You eliminate the need for manual price tag changes. Digital price tags update automatically, so your staff no longer spends hours replacing paper labels. This shift reduces labor costs and allows you to allocate resources more effectively. You also cut down on material expenses, such as paper and ink, which supports your sustainability goals.
Improved Staff Productivity
You empower your team to focus on higher-value tasks. With fewer manual updates required, staff can dedicate more time to customer service and store operations. Automation streamlines workflows and boosts overall productivity. Your employees work more efficiently, and your store delivers a better experience for every shopper.
Tip: By adopting digital price tags and automated stock monitoring, you create a smarter, more agile retail environment that benefits both your team and your customers.
Technology and Partnerships Powering Auchan Store
Electronic Shelf Label Systems
Bi-Directional Communication
You benefit from electronic shelf labels that use advanced bi-directional communication. These labels connect through a stable 2.4 GHz RF network, managed by the ESL Gateway AP. This system covers up to 25 meters, ensuring fast updates and reliable performance throughout the store. The labels use MQTT protocols, which support low power consumption and efficient data transfer. You see price changes and product information update in real time, which keeps your shopping experience smooth and accurate. This connected approach helps Auchan store maintain operational efficiency and ensures that every label reflects the latest information.
Secure Data Transmission
You can trust that your information stays safe when you shop at Auchan. The ESL system follows strict data security protocols and holds ISO 27001 certification. This certification means the system protects sensitive information and prevents unauthorized access. Retailers like Auchan must verify that their connected label solutions meet these standards. You enjoy peace of mind knowing that the technology behind the labels keeps your data secure.
Integration with Store Systems
POS Compatibility
You experience seamless transactions because Auchan integrates electronic shelf labels with its POS systems. This integration unifies inventory, order data, and product information across all channels. When you buy a product, the system updates inventory instantly, reducing the risk of stockouts or overselling. Real-time synchronization ensures that shelf prices always match register prices. A recent survey showed that 54% of retailers now prioritize omnichannel integration, which supports features like buy online, pick up in store (BOPIS) and curbside pickup (BOPAC). You benefit from consistent pricing and promotions, no matter how you choose to shop.
Centralized Management Platforms
You see the results of centralized management every time you visit Auchan. Cloud-based platforms allow the store to synchronize pricing and promotions across thousands of locations. This technology enables real-time updates, improves accuracy, and streamlines operations. You notice fewer errors and enjoy a more consistent shopping experience. Centralized management also supports dynamic pricing strategies and helps Auchan respond quickly to market changes. For mid-sized retailers, integrating ESL with POS and inventory systems reduces manual price tag updates by about 95%. Error rates drop from 5-8% to nearly zero, and the typical payback period for this investment ranges from 12 to 24 months.
Collaboration with Hanshow
Exclusive Global Partnership
You benefit from Auchan’s exclusive global partnership with Hanshow, a leader in connected label solutions. Hanshow’s electronic shelf labels, such as NEBULAR and LUMINA AQUA, appear in many retail sectors, including grocery, electronics, and fashion. These deployments show how Hanshow’s innovations drive digital transformation and improve store operations. Auchan leverages this partnership to stay at the forefront of retail technology.
Ongoing Innovation and Support
You see ongoing innovation in every Auchan store, thanks to Hanshow’s commitment to research and development. At NRF APAC 2024, Hanshow introduced smart cart solutions and AI-powered digital displays, developed with Microsoft’s Azure OpenAI platform. These solutions personalize your shopping experience, enable skip-the-line checkout, and support dynamic marketing content. Hanshow’s three-year collaboration with Microsoft brings advanced AI, IoT, and machine learning to the retail environment. Auchan benefits from these innovations, which enhance operational efficiency and shopper engagement. You enjoy a modern, connected shopping journey that evolves with new technology.
Digital Ecosystem at Auchan Store
Store App Integration
Scan and Buy Functionality
You can streamline your shopping by using Auchan’s store app, which connects directly to the digital price tags. When you scan a shelf label with your phone, you instantly access product details, pricing, and even add items to your cart. This feature reduces time spent searching for information and supports a seamless checkout process. You experience a modern retail journey that puts control in your hands.
Product Location Services
You never have to wander the aisles aimlessly. The app’s product location services guide you straight to the items you need. By leveraging the connected infrastructure of digital price tags, the app pinpoints product locations and creates a personalized map for your visit. You save time and enjoy a more efficient shopping experience.
Tip: Use the app’s wayfinding feature to locate hard-to-find products and avoid crowded sections.
- Digital price tags and app integration deliver several benefits:
- Reduce labor and material costs by automating price updates.
- Ensure real-time price accuracy and synchronization with promotions.
- Free staff to focus on customer service and shelf replenishment.
- Provide interactive features like NFC and QR codes for instant product information.
- Enable agile pricing strategies and seamless integration with inventory and POS systems.
- Support personalized promotions and data-driven marketing.
Digital Flyers and Promotions
Paperless Communication
You receive store flyers and promotions directly on your device, eliminating the need for paper handouts. This digital approach supports sustainability and ensures you always have the latest offers at your fingertips. You help reduce waste and contribute to a greener shopping environment.
Real-Time Offer Updates
You never miss a deal because digital signage and flyers update instantly. Promotions change in real time, so you always see the most relevant discounts. This dynamic content grabs your attention and keeps you engaged throughout your visit.
- Digital signage and real-time updates provide measurable results:
- Increase sales by nearly 30% through engaging experiences.
- Capture the attention of over 60% of shoppers, outperforming online ads.
- Boost engagement rates by almost 50% with interactive displays.
- Improve customer recall and dwell time, leading to higher conversion rates.
- Deliver personalized content that drives revenue growth and customer satisfaction.
- Reduce costs by eliminating printing and enabling dynamic content changes.
- Enhance brand image and loyalty with modern, tech-savvy communication.
AI and Automation
Shelf Monitoring Robots
You benefit from advanced AI and automated detection systems that monitor shelf inventory. Robots equipped with sensors scan shelves, identify low-stock items, and send alerts for restocking. This technology ensures products remain available and shelves stay organized, improving your shopping experience.
Automated Payment Solutions
You can check out faster with automated payment solutions powered by AI. These systems connect with digital price tags and inventory platforms, enabling real-time price updates and instant transaction processing. You spend less time waiting in line and enjoy a smoother, more efficient checkout.
| Automation Efficiency Metric | Description |
|---|---|
| Large-Scale Price Update Speed | AI-enabled electronic shelf labels allow rapid, simultaneous price updates across stores. |
| Reduction in Manual Labor | Automation eliminates manual price tag changes, saving significant labor time. |
| Elimination of Human Error | Automated price updates ensure consistent pricing and remove errors common in manual processes. |
| Inventory Synchronization and Alerts | ESL systems provide real-time inventory display and send alerts when stock is low. |
| Dynamic Promotional Flexibility | AI-driven digital price tags adjust promotional messages dynamically based on real-time conditions. |
Auchan Store vs. Other Retailers
Feature Comparison
Update Speed and Accuracy
You want price updates to happen instantly and without errors. Auchan’s digital price tags deliver real-time synchronization, so you always see the correct price on the shelf. Many other retailers still rely on manual updates or slower systems. This delay can cause confusion and pricing mistakes. When you shop at Auchan, you avoid these issues. The system updates thousands of labels in seconds, which keeps your experience smooth and reliable.
| Feature | Auchan Store | Typical Retailer |
|---|---|---|
| Price Update Speed | Instant (seconds) | Minutes to hours |
| Accuracy | Near 100% | Prone to errors |
| Manual Intervention | Minimal | Frequent |
Note: Fast and accurate updates help you trust the prices you see and reduce checkout disputes.
Customer Engagement Tools
You expect more than just prices from digital labels. Auchan’s system offers interactive features like QR codes, NFC, and multilingual displays. These tools let you access product details, scan and buy items, and receive personalized promotions. Many other retailers provide only basic digital pricing, which limits your engagement. When you shop at Auchan, you enjoy a richer, more interactive experience.
- Access product information in your preferred language.
- Scan shelf labels for instant details or to add items to your cart.
- Receive real-time promotions tailored to your shopping habits.
Real-World Results
Customer Feedback
You notice the difference when technology works well. Customers at Auchan stores often mention the convenience of finding accurate prices and up-to-date promotions. You experience fewer pricing errors and enjoy a smoother checkout. While other retailers may struggle with outdated tags or missing information, Auchan’s digital system keeps you informed and confident during your visit.
Tip: Use the store’s app to enhance your shopping journey and make the most of digital features.
Operational Metrics
You benefit from Auchan’s focus on efficiency. Automated price updates and inventory tracking reduce manual labor and errors. This approach leads to faster restocking and fewer out-of-stock items. As a result, you find products more easily and spend less time searching. Auchan’s digital price tags also support agile sales strategies, allowing the store to adjust promotions quickly and respond to market trends.
| Metric | Auchan Store | Typical Retailer |
|---|---|---|
| Manual Price Changes | Very Low | High |
| Stockout Frequency | Reduced | Higher |
| Promotion Rollout Speed | Instant | Delayed |
You see these operational improvements reflected in your shopping experience. Faster updates, better product availability, and dynamic promotions all contribute to a more enjoyable visit.
Future of Digital Price Tags at Auchan
Planned Innovations
AI-Driven Personalization
You will soon experience a new level of personalization when shopping at Auchan. Digital price tags will use artificial intelligence to display content tailored to your preferences. These tags can show nutritional information, coupons, and advertisements that match your shopping habits. As you browse, you may see dynamic pricing that adjusts based on the time of day or even the weather. This technology will connect with cloud platforms, making your experience more interactive and efficient. Retailers have already started using features like flashing tags for easier stocking and Pick to Light systems for faster order preparation. You will benefit from these advancements as Auchan continues to innovate.
- E-paper technology will keep energy use low, so displays last longer.
- Multi-color displays will make promotions and information stand out.
- Tags will show QR codes, customer ratings, and product reviews for better decision-making.
Note: AI-driven personalization will help you find the best deals and relevant information quickly, making your shopping journey smoother.
Expanded Geolocation
You will navigate Auchan stores with greater ease as geolocation features expand. Digital price tags will work with in-store navigation tools to guide you directly to products. The system will use real-time data to update product locations and availability. You will see digital maps that adapt to your route, helping you avoid crowded aisles and find items faster. Integration with mobile apps will allow you to receive personalized promotions as you move through the store. This smart retail ecosystem will connect digital price tags with other technologies, creating a seamless experience.
- Wireless communication improvements will support faster updates.
- IoT integration will link price tags with inventory and store management systems.
- Enhanced readability and full-color displays will make it easier to spot products and offers.
Expansion Strategies
Scaling Across Stores
You will notice digital price tags in more Auchan locations as the company scales its technology. Retail executives plan to invest in store remodels and new formats that focus on convenience and customer experience. Auchan will use cloud-based platforms to manage thousands—or even millions—of tags efficiently. This approach supports rapid deployment and cost optimization. As digital-first models replace outdated systems, you will see more interactive displays and personalized recommendations in every store.
- Digitally advanced retailers achieve higher revenue growth and improved productivity.
- AI tools help staff complete tasks faster, increasing efficiency.
- Investments in digital signage and omnichannel capabilities drive customer satisfaction.
Anticipated Benefits
You will benefit from these expansion strategies in several ways. AI-driven inventory management will reduce stockouts and lower inventory costs. Personalization technologies will increase your average order value and enhance your loyalty to the brand. Omnichannel features will give you real-time inventory visibility and unified shopping experiences. As Auchan invests in digital transformation, you will enjoy faster updates, better product availability, and more engaging promotions.
| Benefit | Impact for You |
|---|---|
| Fewer Stockouts | Products available when you need them |
| Personalized Offers | Deals that match your preferences |
| Faster Updates | Always see the latest prices and promos |
| Seamless Experience | Unified shopping across all channels |
Tip: As Auchan expands its digital price tag system, you will see a smarter, more connected shopping environment that adapts to your needs.
You experience superior accuracy, efficiency, and convenience with Auchan store’s digital price tags. Advanced technology and exclusive partnerships drive real-time updates and seamless integration.
- Instant price updates and dynamic promotions keep information accurate and engaging.
- Automated systems reduce manual labor, allowing staff to focus on you.
- Mobile app integration and AI-driven features personalize your shopping journey.
These innovations position Auchan as a leader in retail technology, enhancing your experience every visit.
FAQ
What makes Auchan’s digital price tags different from traditional paper tags?
You see instant price updates with digital tags. The system eliminates manual changes and reduces errors. You benefit from real-time promotions, improved accuracy, and a more sustainable, paperless approach.
How do digital price tags improve your shopping experience?
You find accurate prices and up-to-date promotions every time you shop. The tags help you locate products quickly. You can scan labels for more information or to buy items instantly.
Are Auchan’s digital price tags secure?
You can trust the security of Auchan’s system. The store uses encrypted data transmission and follows strict security standards, including ISO 27001 certification, to protect your information.
Can you access product information in different languages?
You can view product details and prices in multiple languages. The digital tags support multilingual displays, making shopping easier and more inclusive for everyone.
How do digital price tags support sustainability?
You help reduce waste by shopping at Auchan. The digital system eliminates paper and ink use. Energy-efficient displays and recyclable materials further support environmental responsibility.
What happens if a product moves to a new location in the store?
You still find products easily. The system updates product locations in real time. The store app guides you to the correct aisle, using geolocation features linked to the digital tags.
Do digital price tags work with Auchan’s mobile app?
You enjoy seamless integration with the Auchan app. You scan shelf labels for instant product details, use wayfinding tools, and access personalized promotions directly on your phone.
How do digital price tags help store staff?
You see staff focus more on customer service. Automated price updates reduce manual work. Staff receive real-time alerts for restocking, which keeps shelves full and improves your shopping experience.
