Decathlon leads retail innovation through the adoption of e-paper displays, dynamic pricing, and RFID tags. The Ludwigshafen store demonstrates this approach, where RFID robots scan 93,000 products in 3.5 hours, boosting operational efficiency and product availability by 5%. Decathlon’s integration of Electronic Shelf Labels, ESL Price Tag, and ESL Gateway AP enables real-time updates and minimizes manual work. Esl Retail benefits from dynamic pricing and seamless customer experience, while e-paper displays and digital transformation support sustainability. Decathlon’s commitment to innovative technology and operational efficiency sets new standards for customer engagement.
Traditional Retail Pricing Challenges at Decathlon
Manual Price Tag Updates and Human Error
Time-Consuming Processes
Decathlon stores have relied on manual price tag updates for years. Employees spent significant time walking aisles, checking, and replacing paper tags. This process often took hours each week, especially in large stores with thousands of products. Decathlon previously dedicated over 140,000 hours annually to manual inventory checks, which included price tag updates. Staff faced pressure to complete these tasks quickly, leading to frequent mistakes and inefficiencies.
Inconsistent Pricing Across Locations
Manual updates created inconsistencies in pricing across different Decathlon locations. Each store managed its own price tags, which sometimes resulted in mismatched prices for the same product. These inconsistencies confused customers and made it difficult for Decathlon to maintain a unified pricing strategy. The lack of centralized control also limited the company’s ability to respond quickly to market changes or competitor promotions.
Impact on Customer Experience
Outdated or Incorrect Prices
Customers often encountered outdated or incorrect prices on shelves. Manual errors and delays in updating tags meant that the price displayed did not always match the price at checkout. This mismatch led to frustration and reduced trust in the store. Before Decathlon adopted digital solutions, inventory accuracy ranged from 86% to 90%. These errors contributed to lost sales and a negative customer experience.
Lack of Real-Time Information
Traditional pricing methods did not provide real-time information to customers. Shoppers could not see immediate updates for promotions or price drops. This limitation affected their ability to make informed purchasing decisions and reduced the overall experience in the store.
| Year | Sales from Promotions ($B) | Share of Total Revenue (%) | Loyalty Program Members (Million) | Repeat Purchase Rate (%) | Customer Satisfaction Score (out of 5) |
|---|---|---|---|---|---|
| 2020 | 3.5 | 28 | 12 | 38 | 4.0 |
| 2021 | 4.6 | 32 | 18 | 42 | 4.2 |
| 2022 | 5.9 | 36 | 25 | 46 | 4.3 |
| 2023 | 7.2 | 39 | 32 | 50 | 4.4 |
| 2024 | 9.1 | 42 | 40 | 54 | 4.6 |
Note: The steady rise in customer satisfaction and repeat purchases highlights the importance of accurate pricing and timely promotions.
Environmental and Cost Implications
Paper Waste and Printing Costs
Traditional pricing relied heavily on paper tags. Decathlon stores printed thousands of new tags each month to reflect price changes, promotions, or product updates. This approach generated significant paper waste and increased operational costs. The environmental impact of constant printing and disposal of old tags became a growing concern for the company. Decathlon recognized the need for a more sustainable and cost-effective pricing solution.
Decathlon’s Digital Price Tag Solution
E-Paper Displays and RFID Tags in Retail
How E-Paper Technology Works
E-paper displays form the backbone of Decathlon’s digital transformation in pricing. These displays use electronic ink to mimic the appearance of traditional paper, providing high contrast and readability from any angle. E-paper displays consume power only during price updates, making them energy-efficient and ideal for retail environments. Decathlon leverages e-paper displays to show dynamic pricing, product information, and promotions directly on the shelf. The displays remain visible even under bright store lighting, ensuring customers always see accurate pricing. E-paper displays also support multilingual content, which helps Decathlon serve diverse customer bases across global locations. The technology enables rapid and frequent price updates without the need for physical replacements, reducing both labor and material costs.
Role of RFID Tags in Dynamic Pricing
RFID tags play a crucial role in Decathlon’s dynamic pricing strategy. Each product receives an RFID tag during manufacturing or at the store, allowing for automated identification and tracking. RFID technology enables Decathlon to conduct inventory checks at speeds up to 3,000 articles per hour, a significant improvement over manual processes. The integration of RFID tags with e-paper displays allows for real-time price updates based on inventory levels, demand, or promotional campaigns. Dynamic pricing becomes possible as the system can instantly adjust prices across thousands of products. RFID tags also enhance security by supporting anti-theft systems and providing product origin data, which helps reduce customs costs. The widespread adoption of RFID in retail, with Decathlon tagging nearly all own-brand products, has led to increased sales, reduced losses, and improved operational efficiency.
Integration with Decathlon’s Store Systems
Real-Time Price Synchronization
Decathlon’s digital transformation relies on seamless integration between e-paper displays, RFID, and store management systems. Real-time price synchronization ensures that every price change in the central database reflects instantly on the shelf. This capability eliminates discrepancies between shelf and checkout prices, enhancing customer trust. The system supports dynamic pricing by allowing managers to launch flash sales or adjust prices in response to market trends within seconds. Real-time synchronization also improves inventory accuracy, as RFID-enabled robots scan products and update stock levels automatically. Decathlon’s approach ensures that pricing remains consistent and up-to-date across all locations.
Centralized Management and Automation
Centralized management forms the core of Decathlon’s pricing automation. Store managers access a unified dashboard to control e-paper displays, schedule price updates, and monitor inventory in real time. Automation reduces manual workload, freeing employees to focus on customer service. The system supports dynamic pricing by enabling bulk price changes for entire categories or specific products. Decathlon’s centralized approach ensures compliance with regulatory requirements and simplifies the rollout of new pricing strategies. Automation also minimizes human error, resulting in more accurate and reliable pricing throughout the retail network.
Note: Centralized automation allows Decathlon to implement dynamic pricing strategies quickly, responding to competitor actions or supply chain changes without delay.
Implementation Strategy at Decathlon
Store Rollout and Staff Training
Decathlon adopted a phased rollout strategy for its digital price tag solution. The company prioritized high-traffic stores and locations with complex inventory needs. Each store received comprehensive staff training on using e-paper displays, managing RFID tags, and executing dynamic pricing campaigns. Employees learned to operate RFID-enabled robots for inventory checks and to troubleshoot common issues with e-paper displays. Decathlon’s training programs emphasized the benefits of digital transformation, such as reduced manual labor, improved pricing accuracy, and enhanced customer experience. The company also provided ongoing support to ensure smooth adoption and continuous improvement.
- Key steps in Decathlon’s implementation:
- Tagging products with RFID during manufacturing or at the store.
- Installing e-paper displays on shelves.
- Integrating store systems for real-time price updates.
- Training staff on new workflows and dynamic pricing management.
- Monitoring performance and gathering feedback for further optimization.
Decathlon’s methodical approach to digital transformation has positioned the company as a leader in retail innovation. The combination of e-paper displays, RFID, and dynamic pricing delivers measurable improvements in efficiency, accuracy, and customer satisfaction.
Dynamic Pricing and Real-Time Updates in Retail
Instant Price Adjustments and Promotions
Flash Sales and Special Offers
Decathlon’s digital price tags empower stores to launch flash sales and special offers instantly. Store managers use a centralized system to update thousands of price tags across multiple locations with a single command. This capability allows Decathlon to react quickly to market trends, competitor actions, or excess stock. E-paper displays show real-time promotional information, ensuring customers always see the latest deals. The flexibility of dynamic pricing enables Decathlon to tailor promotions based on demand, time of day, or even specific store locations. Customers benefit from clear, up-to-date pricing and can make informed purchasing decisions during limited-time events.
Note: E-paper technology supports location-specific and time-based pricing adjustments, maximizing sales opportunities and enhancing customer engagement.
Elimination of Price Discrepancies
Dynamic pricing eliminates inconsistencies between shelf and checkout prices. Decathlon’s system synchronizes all pricing updates in real time, reducing errors and manual labor. Customers experience greater trust and satisfaction when prices remain consistent throughout their shopping journey. The centralized control also ensures that all stores reflect the same promotions and pricing strategies, supporting a unified brand experience.
| Aspect | Impact / Benefit |
|---|---|
| Pricing Management | Enabled real-time, simultaneous price updates across stores, reducing labor costs and time. |
| Pricing Flexibility | Allowed dynamic pricing based on demand, time of day, and location-specific promotions, boosting sales. |
| Customer Engagement | Provided detailed, accurate product info (e.g., size availability, special offers), aiding better purchasing decisions. |
| Environmental Impact | Reduced paper waste by replacing manual paper tags with reusable e-paper labels. |
Enhanced Inventory and Supply Chain Management
Real-Time Product Availability
Decathlon integrates dynamic pricing with advanced inventory management tools such as RFID and AI-driven forecasting. This integration provides real-time data on product availability, allowing stores to adjust pricing and promotions based on current stock levels. Customers see accurate information about which products are in stock, reducing frustration and improving the overall retail experience. Employees spend less time on manual inventory checks and more time assisting shoppers.
- Decathlon’s dynamic pricing system:
- Enables remote, instantaneous updates to thousands of product price tags globally.
- Reduces manual labor and errors by allowing centralized control over pricing and promotions.
- Improves customer experience by providing clear, detailed, and up-to-date product information such as stock levels and promotions.
Improved Stock Accuracy
RFID technology has transformed Decathlon’s inventory management. Inventory accuracy increased from approximately 86-90% to 99.2% after implementing RFID and digital price tags. Inventory checks that once required over 140,000 hours annually now take just 1.5 hours for a 4,000-square-meter store. This improvement minimizes errors and sales losses caused by inaccurate inventory. Real-time tracking of product flow throughout the global supply chain enhances transparency and allows prompt resolution of supply chain issues. The dynamic pricing strategy relies on this accuracy to ensure that pricing aligns with actual inventory levels, preventing stockouts and missed sales opportunities.
Decathlon’s use of dynamic pricing and real-time data not only streamlines store operations but also supports long-term cost savings and sustainability goals.
Customer Experience Transformation at Decathlon
Transparent and Accurate Pricing
Multilingual and Accessible Displays
Decathlon’s e-paper displays deliver clear, readable pricing to every customer, regardless of language or background. These displays support multiple languages, making product information accessible to a diverse customer base. Shoppers can easily understand prices and promotions, which reduces confusion and builds trust. E-paper displays maintain high visibility under various lighting conditions, ensuring that every customer can read the information without difficulty. This approach addresses customer needs by removing language barriers and enhancing the overall customer experience.
Clear Product Information
E-paper displays at Decathlon provide more than just prices. They show detailed product information, including specifications, sizes, and current promotions. The integration of RFID tags ensures that the data displayed is always accurate and up to date. Customers benefit from transparent pricing because the system links each product directly to its digital tag. This connection guarantees that the price on the shelf matches the price at checkout. Decathlon’s decade-long expertise with RFID technology supports regulatory compliance and system reliability, further strengthening customer engagement and trust in the pricing process.
Note: Accurate, multilingual displays and real-time updates help Decathlon meet customer needs and set a new standard for transparency in retail.
Seamless Shopping with RFID Tags
Self-Checkout and Faster Payment
Decathlon’s self-checkout kiosks use RFID technology to recognize products instantly. Customers place their items in the kiosk area, and the system automatically identifies each product without manual barcode scanning. This process speeds up payment and reduces errors. If an item is not detected by RFID, customers can scan the barcode, ensuring accuracy. The seamless integration of e-paper displays and RFID creates a frictionless checkout experience. Customers can review their order before payment, which increases confidence and satisfaction.
- Key benefits of Decathlon’s self-checkout system:
- Automatic recognition of all products in seconds
- Elimination of manual scanning for most items
- Real-time order verification for customers
Reduced Queues and Wait Times
RFID technology at Decathlon significantly reduces queues and wait times. The system detects all items in a basket instantly, allowing for quick billing and payment. Smart Trolley systems register products as they are placed inside, enabling instant billing via QR code. Customers experience shorter lines and faster service, which improves overall satisfaction. Decathlon’s approach streamlines the shopping journey, making it more efficient and enjoyable for everyone.
| Shopping Feature | Impact on Customer Experience |
|---|---|
| RFID-enabled checkout | Faster payment, fewer errors |
| Smart Trolley | Instant billing, real-time purchase tracking |
| E-paper displays | Clear, accurate pricing and product info |
Empowering Customers with Information
Easy Price Comparisons
E-paper displays empower customers to compare prices quickly and confidently. The digital system ensures that every price is current and accurate, eliminating confusion or discrepancies. Customers can see real-time promotions and stock availability, which helps them make informed decisions. The ability to access up-to-date information directly on the shelf supports a transparent and trustworthy shopping environment.
Access to Detailed Product Data
Decathlon enhances the customer experience by providing detailed product data through digital price tags and RFID integration. Customers can scan QR codes on e-paper displays to access comprehensive information, such as stock status, product specifications, and even user videos. This digital interaction blends physical and digital shopping, creating a “phygital” experience that meets modern customer expectations. The system also supports app notifications and digital interfaces, allowing customers to receive personalized updates and recommendations. By offering instant access to product knowledge, Decathlon empowers customers to make choices that best fit their needs.
Tip: Customers who want more information can use their smartphones to scan QR codes on e-paper displays, unlocking a wealth of product details and comparisons.
Operational Benefits for Decathlon Retail Stores
Efficiency and Labor Savings
Automated Price Changes
Decathlon’s digital price tags have transformed pricing processes in retail operations. Store managers now update thousands of prices remotely and instantly. This automation eliminates the need for staff to walk aisles and manually replace tags. The system ensures that every pricing change reaches the shelf in seconds, which boosts efficiency and reduces the risk of human error. Centralized control allows Decathlon to respond quickly to market trends and competitor actions, keeping pricing strategies agile and effective.
Reduced Manual Workload
Automated pricing updates free employees from repetitive tasks. Staff can now focus on customer service and inventory management instead of spending hours on price tag changes. This shift increases operational efficiency and improves the overall shopping experience. Decathlon’s approach also reduces overtime and labor costs, which supports a more sustainable business model.
Compliance and Consistency
Uniform Pricing Across All Stores
Digital price tags ensure that pricing remains consistent across Decathlon’s entire retail network. Centralized systems synchronize every update, so customers see the same price for a product in every location. This uniformity strengthens brand trust and simplifies pricing management for store leaders. The risk of pricing discrepancies between stores disappears, which enhances operational efficiency and customer satisfaction.
Simplified Regulatory Updates
Regulatory changes often require rapid pricing adjustments. Decathlon’s digital system allows for immediate compliance with new rules or tax changes. Store managers can implement updates across all locations with a single command. This capability reduces the administrative burden and ensures that every store meets legal requirements without delay.
Sustainability and Cost Reduction
Lower Paper Usage
Decathlon’s switch to e-paper digital price tags supports sustainability goals in retail operations. The company no longer relies on traditional paper tags, which often ended up in landfills. E-paper technology uses energy only during updates, which lowers energy costs compared to standard digital screens. The durability of e-paper tags means fewer replacements and less waste.
- Key sustainability and cost-saving benefits:
- Significant reduction in paper waste
- Lower energy consumption due to efficient e-paper technology
- Fewer tag replacements because of long-lasting materials
- Centralized updates that cut supply chain costs for printing and distribution
Long-Term Operational Savings
The adoption of digital price tags leads to substantial long-term savings. Decathlon reduces labor costs by eliminating manual tag changes. The company also saves on materials and printing. Centralized pricing management streamlines retail operations and supports better inventory management. These improvements drive operational efficiency and help Decathlon maintain a competitive edge in the retail sector.
Decathlon’s investment in digital pricing technology delivers measurable gains in efficiency, sustainability, and cost control, setting a new standard for modern retail operations.
Challenges and Considerations for Digital Price Tags
Customer Adaptation and Education
Introducing New Technology to Shoppers
Decathlon introduces digital price tags as part of its retail transformation. Many shoppers encounter this technology for the first time. Some customers feel uncertain when they see electronic shelf labels instead of traditional paper tags. Decathlon recognizes the need to guide shoppers through this change. Store associates receive training to answer questions and demonstrate how the new system works. Clear signage and in-store demonstrations help bridge the gap between old and new methods.
Addressing Initial Confusion
Initial confusion often arises when customers interact with digital price tags. Some may not understand how to read e-paper displays or use features like QR codes. Decathlon addresses these concerns by providing step-by-step instructions near displays. Staff members remain available to assist and explain the benefits of real-time pricing. Over time, most shoppers adapt to the new system and appreciate the added convenience.
System Reliability and Maintenance
Technical Glitches and Support
Digital price tags rely on advanced technology, which can sometimes experience technical glitches. Issues such as display errors or synchronization failures may occur. Decathlon prepares for these situations by establishing a dedicated support team. Technicians monitor system performance and respond quickly to any problems. Regular maintenance checks help prevent disruptions and ensure smooth operation.
Power and Connectivity Issues
E-paper displays and RFID systems require stable power and network connections. Power outages or connectivity problems can disrupt real-time updates. Decathlon invests in backup power solutions and robust network infrastructure. These measures minimize downtime and maintain consistent pricing information for every customer.
Tip: Regular system audits and proactive maintenance reduce the risk of unexpected outages in retail environments.
Investment and Scalability in Retail
Upfront Costs and ROI
Implementing digital price tags involves significant upfront investment. Costs include purchasing e-paper displays, RFID tags, and integrating new technology with existing systems. Decathlon evaluates the return on investment by measuring labor savings, improved accuracy, and enhanced customer experience. Over time, operational efficiencies and reduced paper waste offset the initial expenses.
Expansion Across Decathlon’s Global Network
Scaling digital price tags across Decathlon’s global network presents unique challenges. Each store may have different infrastructure and customer needs. The company develops standardized processes to ensure smooth deployment in every location. Continuous training and support help staff adapt to the new technology. Decathlon’s commitment to innovation drives the successful expansion of digital price tags worldwide.
| Challenge | Decathlon’s Approach |
|---|---|
| Customer adaptation | Staff training, clear instructions |
| System reliability | Dedicated support, regular checks |
| Investment and scalability | Standardized rollout, ROI analysis |
Future Opportunities and Innovations in Retail Technology
Personalization and Smart Retail Features
Targeted Promotions Using Dynamic Pricing
Retailers like Decathlon continue to push the boundaries of dynamic pricing. They use e-paper displays and RFID to deliver targeted promotions that respond to customer behavior and inventory levels. Store systems analyze real-time data to adjust prices instantly, ensuring that shoppers see the most relevant offers. Personalized promotions appear on e-paper displays, creating a tailored shopping experience. This approach increases customer engagement and drives sales by matching offers to individual preferences.
- Decathlon leverages AI-driven analytics to optimize inventory and promotions.
- Interactive displays and mobile apps deliver personalized product suggestions.
- Dynamic pricing supports seamless integration of online and offline shopping.
Integration with Mobile Apps and Loyalty Programs
Mobile apps and loyalty programs play a crucial role in the future of retail technology. Decathlon integrates dynamic pricing with its app ecosystem, allowing customers to receive exclusive promotions and real-time updates. Shoppers can scan e-paper displays for instant access to product details or special offers. Loyalty program members benefit from personalized discounts and early access to flash sales. This integration creates a fluid shopping journey, blending digital convenience with in-store experiences.
Note: Low-code and no-code platforms accelerate the development of customized retail solutions, increasing agility and personalization.
Data-Driven Insights from RFID Tags
Real-Time Analytics for Store Managers
RFID technology provides store managers with powerful real-time analytics. Each product carries a unique RFID tag, enabling instant recognition and tracking throughout the supply chain. Inventory counts now happen up to five times faster than with traditional barcodes. Managers use this real-time data to make smarter decisions about dynamic pricing, replenishment, and store layout. Faster inventory checks free employees to focus on customer service, improving the overall retail experience.
Enhanced Inventory and Supply Chain Visibility
Decathlon’s RFID-enabled system supports enhanced visibility across the entire supply chain. Factory tagging eliminates manual in-store tagging, while fixed readers and handheld devices optimize warehouse and floor operations. Over 85% of SKUs now carry RFID tags, leading to sharper replenishment and higher customer satisfaction. Real-time stock checks reduce out-of-stock situations and support flexible fulfillment models like buy online, pick up in-store. Retailers recover investments in RFID within 12 to 18 months due to increased sales and reduced labor costs.
Expanding the Role of Digital Price Tags
Interactive Product Information
E-paper displays now offer more than just prices. They provide interactive product information, including specifications, stock status, and even user videos. Customers scan QR codes on e-paper displays to access detailed data, blending physical and digital shopping. This “phygital” approach empowers shoppers to make informed decisions and enhances the in-store experience.
Supporting Sustainability Initiatives
Technological innovations like e-paper displays and RFID support Decathlon’s sustainability goals. E-paper displays reduce paper waste and energy consumption, while RFID enables efficient inventory management and loss prevention. These advances help Decathlon lower its environmental impact and set new standards for sustainable retail operations.
Decathlon’s Leadership in Retail Innovation
Setting Industry Standards with RFID Tags
Influence on Other Retailers
Decathlon has set a benchmark in retail by adopting rfid tags at scale. Many competitors now look to Decathlon’s model when considering their own digital transformation strategies. The company’s use of rfid tags for inventory management and pricing accuracy has inspired a wave of modernization across the industry. Retailers recognize that real-time data and automated processes can drive efficiency and improve the customer experience. Decathlon’s leadership encourages others to invest in similar technologies, accelerating the shift toward smarter, more connected stores.
Commitment to Customer-Centric Solutions
Decathlon places the customer at the center of its innovative approach. The company designs digital transformation initiatives to address real-world shopping challenges. E-paper displays, dynamic pricing, and rfid tags work together to provide accurate information and seamless service. Decathlon’s focus on transparency and accessibility ensures that every customer benefits from clear product details and consistent pricing. This commitment to customer-centric solutions strengthens trust and loyalty, setting Decathlon apart as a leader in retail innovation.
Ongoing Investment in Retail Technology
Continuous Improvement and Innovation
Decathlon continues to invest in new technologies to maintain its leadership position. The company launched Pulse, an investing arm dedicated to supporting innovation in sporting technology. Pulse focuses on product quality and sustainability, driving advancements that benefit both customers and the environment. Decathlon also revamps store layouts to create intuitive and enjoyable shopping experiences. The leadership team encourages entrepreneurship and a data-driven mindset at every level, ensuring that innovation remains a core value.
- Decathlon’s ongoing investments include:
- Active development in AI, IoT, and data analytics to enhance efficiency and customer engagement.
- Integration of smart sports equipment and fitness trackers for personalized coaching.
- Use of AI-powered chatbots to assist customers with queries and orders.
Embracing Future Retail Trends
Decathlon adapts its business model to stay ahead of retail trends. The company expands its presence in key markets and shifts focus toward e-commerce and omnichannel retailing. Decathlon integrates online and offline channels, offering a seamless experience through its e-commerce platform and mobile app. The company leverages customer data to tailor marketing campaigns and personalized offers. Strategic partnerships with startups and technology firms keep Decathlon at the forefront of digital transformation.
| Investment Area | Description |
|---|---|
| Digital Transformation | Investments in AI, IoT, and analytics to improve customer experience and efficiency. |
| Omnichannel Retailing | Integration of online and offline channels, including e-commerce and mobile apps. |
| AI Customer Support | AI-powered chatbots for customer assistance. |
| IoT-enabled Equipment | Smart sports equipment and fitness trackers for personalized coaching. |
| Data Analytics | Use of customer data for targeted marketing and offers. |
| Leadership & Culture | Entrepreneurial culture and continuous learning drive innovation. |
| Strategic Partnerships | Collaborations with startups and tech companies. |
Note: Decathlon’s ongoing commitment to digital transformation and innovative solutions ensures that the company remains a leader in retail, delivering value to customers and setting industry standards.
- Decathlon’s digital price tags, powered by RFID and dynamic pricing, reshape the retail landscape.
- The company sets a new benchmark for customer experience, operational efficiency, and sustainability.
- Decathlon’s focus on innovation ensures every store delivers a seamless experience.
As technology advances, Decathlon stands ready to lead the future of retail with unmatched efficiency and customer engagement.
FAQ
What are digital price tags and how do they work at Decathlon?
Digital price tags use e-paper displays and RFID technology. Store systems update prices remotely and instantly. The tags show real-time product information, ensuring accuracy and reducing manual labor.
How do RFID tags improve inventory management?
RFID tags allow automated product tracking. Store robots scan items quickly, updating inventory records in real time. This process increases stock accuracy and reduces the time spent on manual checks.
Can customers trust the prices shown on digital tags?
Yes. Digital price tags synchronize with Decathlon’s central system. The price on the shelf always matches the checkout price, eliminating discrepancies and building customer trust.
Do digital price tags support multiple languages?
E-paper displays at Decathlon support multilingual content. Stores can display product information and prices in several languages, making shopping accessible for diverse customers.
What happens if a digital price tag malfunctions?
Decathlon’s support team monitors the system. Staff receive training to handle minor issues. Technicians resolve technical problems quickly to maintain accurate pricing and smooth operations.
How do digital price tags help Decathlon’s sustainability goals?
Digital price tags reduce paper waste and printing needs. E-paper technology uses less energy than traditional screens. The system supports Decathlon’s commitment to environmental responsibility.
Are digital price tags used in all Decathlon stores worldwide?
Decathlon continues to expand digital price tags across its global network. The rollout prioritizes high-traffic and complex stores. The company aims for full adoption as part of its digital transformation strategy.
Tip: Customers can scan QR codes on digital price tags for more product details and real-time updates.
