China’s Top Electronic Price Tag Companies for Retailers

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China’s Top Electronic Price Tag Companies for Retailers

China’s top 10 manufacturers of electronic shelf label solutions—Hanshow Technology, SOLUM, Zkong Network, Clou Electronics, Zhsunyco, EA Electronics Co., Limited, Picksmart Technology, YalaTech, ZBTECH, and Zhejiang BOWTZ Technology—stand out as top leading companies in the ESL Gateway AP and ESL Price Tag space. These top electronic shelf labels companies drive innovation, offering advanced digital price tag systems and Esl Retail solutions that support retail business transformation. Leveraging cost-efficient production and strong R&D, these electronic shelf labels manufacturers deliver reliable, scalable electronic shelf label products to companies worldwide.

China’s electronic shelf label market reached USD 276.1 million in 2024, with displays accounting for 51.5% of segment revenue. The market is projected to grow at a CAGR of 15.1% through 2030, propelled by digital price tag adoption and electronic shelf label manufacturer advancements.

MetricValue
China ESL Market Revenue (2024)USD 276.1 million
Projected Market Revenue (2030)USD 626.3 million
CAGR (2025-2030)15.1%
China’s Share of Global ESL Market (2024)14.9%
Largest Segment by Revenue (2024)Displays (51.5%)

Why the Top 10 Manufacturers of Electronic Shelf Labels Lead the Market

Advanced Technology and Innovation in Digital Price Tag Solutions

Key players in the electronic shelf labels market drive innovation by investing in advanced technology. Leading manufacturers design electronic shelf label systems that support MQTT protocol, enabling low power consumption and high reliability for IoT applications. These systems use stable 2.4G communication gateways, which allow seamless roaming within 25 meters and fast updates for each digital price tag. Manufacturers offer dual and tricolor display capabilities, enhancing visibility and information clarity for retail environments. Synchronized time across devices ensures consistent management of electronic shelf labels. Demo kits with multiple label sizes and freezer-compatible options help retailers integrate electronic shelf label solutions with ERP or POS systems, supporting real-time pricing and inventory management. Centralized ESL management systems and local mini servers can efficiently manage up to 100,000 tags, making large-scale deployments practical for any retail business.

Chinese manufacturers invest heavily in research and development. They focus on advanced display technology, AI-powered pricing algorithms, NFC-enabled interactive labels, and energy-efficient e-paper displays. These efforts improve battery life and support cloud-native platforms, which are essential for digital solutions for retailers. Government policies that promote smart retail and Industry 4.0 further encourage innovation in the electronic shelf label market. Manufacturers also prioritize sustainability by using eco-friendly components to reduce waste and energy use.

Reliability and Product Quality from Leading Manufacturer Brands

Manufacturers in the electronic shelf label market maintain strict quality standards. For example, ZhSunyco reports a product failure rate of only 0.0018%. This low rate reflects strong quality control, advanced PCB assembly, and comprehensive quality checks. Many manufacturers hold certifications such as CE and MSDS for their systems, and they can apply for additional certifications to meet local market requirements. These practices ensure that electronic shelf labels deliver consistent performance and reliability, which is critical for retailers who depend on accurate pricing and inventory data.

Quality assurance remains a top priority for every manufacturer. They use expert quality control teams and advanced manufacturing techniques to maintain high standards. This commitment to quality helps build trust with retailers and supports the continued growth of the electronic shelf labels market.

Retail-Focused Electronic Shelf Label Solutions

Manufacturers tailor electronic shelf label solutions to meet the unique needs of retail environments. They use e-paper and e-ink technology to provide high-contrast displays with low power consumption. Battery life typically ranges from three to five years with daily refresh cycles, reducing maintenance costs for retailers. Wireless communication options include Bluetooth, RF, NFC, and WiFi, ensuring compatibility with various retail systems. Labels come in multiple sizes and include models designed for low temperatures and IP68 protection, making them suitable for supermarkets, warehouses, and cold storage.

Feature CategoryDetails
Display TechnologyE-paper/e-ink technology providing high contrast and low power consumption
Battery Life3-5 years with daily refresh
Wireless CommunicationBluetooth 2.4GHz, RF 433MHz, NFC 13.56MHz, WiFi 802.11 b/g/n
Label VariantsMultiple sizes, low temperature models (-25℃ to 10℃), IP68 protection grade
Display OptionsMulti-color e-ink displays enhancing visual appeal and clarity
Software IntegrationJSON-based RESTful API for easy integration with retail management systems
Operational FeaturesWireless firmware updates, NFC support, multiple usable pages per label
Application SuitabilityDesigned for diverse retail environments including supermarkets, warehouses, cold storage

Manufacturers also provide software integration through RESTful APIs, enabling easy connection with retail management systems. These features make electronic shelf labels a practical choice for retailers seeking efficient, scalable, and high-quality digital price tag solutions.

Strong After-Sales Support for Retailers

Manufacturers in the electronic shelf label market recognize that strong after-sales support builds trust with every customer. They provide comprehensive technical assistance, ensuring that retailers can resolve issues quickly. Many suppliers offer dedicated support teams who guide customers through installation, troubleshooting, and system upgrades. This approach helps retailers maintain smooth operations and reduces downtime.

Suppliers also deliver detailed documentation and training resources. These materials help customers understand the electronic shelf label system and maximize its benefits. Some manufacturers provide remote diagnostics and software updates, which allow for proactive maintenance. Retailers benefit from these services because they can address potential problems before they affect store performance.

Note: Reliable after-sales support from a supplier can reduce operational costs and extend the lifespan of electronic shelf labels.

Manufacturers often include warranty programs and replacement policies. These programs protect the customer’s investment in electronic shelf labels. Suppliers who respond quickly to service requests help retailers avoid disruptions in pricing and inventory management. In the electronic shelf label market, strong after-sales support sets leading manufacturers apart from competitors.

Competitive Pricing and Scalability of Electronic Shelf Labels

Price remains a critical factor for retailers when choosing a supplier in the electronic shelf label market. Manufacturers in China leverage advanced production techniques and economies of scale to offer competitive price points. This strategy allows retailers to deploy electronic shelf label systems across multiple locations without exceeding budget constraints.

A supplier who understands market demands can provide flexible pricing models. These models may include volume discounts, subscription-based software, or bundled hardware packages. Retailers can select the best option for their business size and growth plans. The electronic shelf label market continues to expand as more retailers seek cost-effective solutions.

Scalability is another key advantage offered by top manufacturers. Suppliers design electronic shelf label systems that support thousands of tags per store. Retailers can start with a small deployment and expand as their needs grow. This flexibility ensures that the price of scaling up remains manageable.

FactorImpact on Retailers
Competitive PriceEnables large-scale adoption
Scalable SolutionsSupports business growth
Flexible SupplierAdapts to changing market requirements
Manufacturer SupportEnsures smooth expansion and integration

Manufacturers who combine competitive price, scalability, and strong support help retailers succeed in the electronic shelf label market. These qualities make them preferred suppliers for businesses aiming to modernize their stores with electronic shelf labels.

Company Profiles: Top 10 Electronic Shelf Label Manufacturers in China

Company Profiles: Top 10 Electronic Shelf Label Manufacturers in China

Hanshow Technology – Global Leader in Electronic Shelf Labels

Core Offerings

Hanshow Technology stands as one of the top 10 manufacturers in the electronic shelf label industry. The company delivers a comprehensive range of digital price tag solutions, including electronic shelf labels, digital shelf tags, and IoT-enabled retail devices. Hanshow’s product portfolio covers multiple display sizes and formats, supporting both standard and specialized retail environments. Their electronic shelf label systems integrate seamlessly with retail management software, enabling real-time price updates and inventory control. Hanshow’s technology supports high-volume deployments, making it suitable for large-scale retail operations.

Unique Features

Hanshow Technology demonstrates a strong global presence.

  • The company ranks among the top three electronic shelf label providers worldwide since its founding in 2012.
  • Hanshow received the EcoVadis Gold Medal for 2025, placing it in the top 5% of over 130,000 companies globally. This recognition highlights Hanshow’s commitment to sustainability and international standards of quality.
  • Hanshow’s multilingual website, supporting English, German, Spanish, French, Japanese, and Chinese, increases accessibility for global clients.
  • The company’s client base spans grocery, consumer electronics, DIY, drug stores, and fashion sectors.
  • Hanshow’s technology powers digital transformation for major retailers such as Intermarché, SPAR France, System U, U Express, Zôdio, Leroy Merlin, and Office Shoes in Eastern Europe.

Hanshow’s international reach and multilingual support position it as a preferred manufacturer for retailers seeking scalable and reliable electronic shelf label solutions.

Partner/ClientProject/Partnership DescriptionKey Highlights
MicrosoftRenewed three-year collaboration focusing on AI and GenAI for retail using Azure OpenAI ServiceDevelopment of Smart Trolley Copilot; leveraging AI, IoT, and Machine Learning for retail
ASDA & Avery Berkel (UK)Partnership for the first sustainability trial store using ESL technologyPromotes zero-waste shopping; real-time price updates; supports ASDA’s ‘Refill Price Promise’
Grocery Sector ClientsMultiple case studies showcasing digital retail transformationBroad engagement in grocery retail digitalization
DIY Sector ClientsDigital store transformation using ESL solutionsEnhances customer experience and operational efficiency
Fashion Sector ClientCollaboration to digitally transform footwear retail in Eastern EuropeDemonstrates reach in fashion retail digital innovation

Retail Suitability

Hanshow’s electronic shelf labels manufacturers design solutions for diverse retail applications. Their technology supports grocery, DIY, fashion, and consumer electronics sectors. The company’s systems enable real-time pricing, inventory management, and sustainability initiatives. Hanshow’s partnerships with global companies and its focus on AI-driven retail innovation make it a leading choice for retailers seeking advanced electronic shelf label technology.

SOLUM – Advanced Digital Price Tag Manufacturer

Core Offerings

SOLUM ranks among the top 10 manufacturers of electronic shelf labels, offering a broad range of digital price tag products. The Newton Pro Series leads their lineup, featuring full graphic e-ink displays and rapid update capabilities. SOLUM also provides Newton Core, Newton LITE, and Newton Eye models for flexible retail use. The Newton Color and Newton TOUCH series introduce color displays and interactive features. SOLUM’s freezer label variation operates in temperatures as low as -25°C, making it suitable for cold storage. The company’s AIMS software and label management system ensure seamless integration and centralized control for retailers.

Product Line / ModelKey Features and Technological Strengths
Newton Pro SeriesMultiple models, full graphic e-ink displays, fast updates
Newton Core, Newton LITEFlexible, smaller ESL options
Newton Eye, Newton ColorColor display options
Newton X, Newton TOUCHLightweight, interactive ESLs with programmable buttons
Newton Play, Newton DualSpecialized ESLs for diverse retail needs
Newton IndustrialDurable, designed for industrial environments
Freezer Label VariationOperates from -25°C to 0°C
General Technological StrengthsUp to 10 years battery life, IP67 rating, NFC, multi-page capacity, 7-color LED, programmable buttons, advanced analytics, customization, omnichannel integration, robust security
Software and AccessoriesAIMS software, gateways, label management system

Unique Features

SOLUM’s technology stands out for its durability and advanced features.

  • The Newton series offers up to 10 years of battery life, rapid updates, and seven-color LED indicators.
  • SOLUM’s electronic shelf labels include IP67 certification for dust, shock, and water protection.
  • The company’s solutions support NFC for mobile payments and self-checkouts, programmable buttons, and advanced data analytics.
  • SOLUM Europe GmbH holds CE, RoHS, and IP67 certifications, confirming international standards of quality and durability.
  • SOLUM’s products are deployed in over 50,000 stores across more than 45 countries, reflecting strong global adoption.

Retail Suitability

SOLUM’s electronic shelf label technology meets the needs of retailers seeking robust, customizable, and scalable solutions. Their products support omnichannel retail integration, predictive analytics, and branding customization. SOLUM’s focus on quality, security, and international compliance makes it a trusted manufacturer for companies aiming to modernize their retail operations with digital price tag systems.

Zkong Network – Cloud-Based Electronic Shelf Label Solutions

Core Offerings

Zkong Network, one of the top 10 manufacturers in China, specializes in cloud-based electronic shelf label solutions. The ZKONG retail cloud platform enables real-time visibility into stock levels and product movements. Zkong’s electronic shelf labels integrate with warehouse management systems, supporting efficient inventory management and restocking. The platform allows instant price changes, bulk updates, and scheduled promotions, providing retailers with centralized control over pricing and product information.

Unique Features

Zkong’s technology leverages cloud computing to deliver flexible and scalable electronic shelf label management.

  • The retail cloud platform enables real-time updates and control of electronic shelf labels from any device with internet access, including PCs, smartphones, and tablets.
  • Zkong’s system supports API integration with various ERP systems, offering customizable software features such as visual design templates and firmware updates.
  • The platform tracks sales trends, predicts demand, and optimizes stock holding by reducing overstock and stockouts.
  • Retailers can respond quickly to market changes, enhancing customer experience and operational efficiency.

Zkong’s cloud-based approach empowers retailers to manage digital price tag deployments across multiple outlets with ease.

Retail Suitability

Zkong Network’s electronic shelf label solutions suit retailers who prioritize flexibility, scalability, and intelligent inventory management. The cloud platform’s real-time capabilities and integration options make it ideal for companies seeking to streamline operations and improve stock accuracy. Zkong’s technology supports rapid deployment and centralized management, positioning it as a leading manufacturer for digital shelf tags in modern retail environments.

Clou Electronics – Innovative Electronic Shelf Label Manufacturer

Core Offerings

Clou Electronics stands as a prominent manufacturer in the electronic shelf label industry. The company develops a comprehensive range of electronic shelf label solutions designed for modern retail environments. Their product portfolio includes digital price tags, wireless communication modules, and integrated management platforms. Clou Electronics focuses on delivering high-contrast displays, robust wireless connectivity, and scalable systems that support thousands of tags per deployment. The company’s electronic shelf label systems enable real-time price updates, inventory tracking, and seamless integration with retail management software.

Unique Features

Clou Electronics demonstrates significant strength through its extensive research and production infrastructure.

  • The company operates several R&D centers and industrial parks in major Chinese cities such as Shenzhen, Kunshan, Yichun, Chengdu, Nanchang, and Shunde.
  • Clou Electronics maintains a strong domestic presence with large-scale industrial parks and advanced manufacturing facilities.
  • Internationally, the company has delivered smart grid and electronic shelf label products to over 100 countries, showcasing a broad global market reach.

Clou Electronics invests heavily in innovation, ensuring that its electronic shelf label solutions remain at the forefront of technology. The company’s systems support multiple wireless protocols and offer flexible display options, making them suitable for a wide range of retail applications.

Retail Suitability

Retailers seeking a reliable electronic price tag supplier benefit from Clou Electronics’ robust infrastructure and global experience. The company’s solutions cater to supermarkets, specialty stores, and large retail chains. Clou Electronics provides scalable systems that adapt to both small and large deployments, ensuring flexibility for growing businesses. Their commitment to research and development positions them as a trusted supplier for companies aiming to modernize their retail operations with advanced electronic shelf label technology.

Zhsunyco – Wholesale Digital Price Tag Manufacturer

Core Offerings

Zhsunyco operates as a leading wholesale manufacturer and electronic price tag supplier, offering a diverse selection of electronic shelf label products. The company supplies digital price tags suitable for supermarkets, hospitals, food stores, offices, 3C electronic stores, and warehouses. Zhsunyco’s product range features wireless technologies such as 2.4GHz, 433 MHz, NFC, BLE, and Wi-Fi, ensuring compatibility with various retail and industrial environments. The company provides tailor-made solutions, including custom sizes, colors, logos, and templates, to meet specific client requirements.

Unique Features

Zhsunyco distinguishes itself through its comprehensive wholesale capabilities and commitment to quality.

  • The company supplies a pre-packaged SDK with every IoT solution, enabling swift and easy system integration for retailers and partners.
  • Zhsunyco implements a meticulous manufacturing process, including foolproof sampling, efficient mass production (approximately 15 days), and rigorous quality control by experienced auditors.
  • The company guarantees product performance through additional testing and maintains a very low defective rate of 0.0018%.
  • Zhsunyco ensures fast and secure delivery by partnering with vetted logistics companies.
  • Responsive after-sales service includes a one-year product warranty and full technical support.

Zhsunyco serves over 300 retailers in more than 180 countries, demonstrating strong global distribution and wholesale capacity. The company holds multiple patents, reflecting its focus on innovation and high product standards.

Retail Suitability

Retailers and companies seeking a dependable electronic price tag supplier find Zhsunyco’s offerings highly adaptable. The company’s wholesale model supports large-scale deployments and rapid rollouts across multiple locations. Zhsunyco’s ability to customize digital shelf tags and provide robust after-sales support makes it a preferred supplier for businesses aiming to enhance operational efficiency and brand identity in the retail sector.

EA Electronics Co., Limited – Smart E-Paper Price Tag Manufacturer

Core Offerings

EA Electronics Co., Limited specializes in manufacturing high-quality electronic shelf label products that utilize electronic ink technology. The company’s E Ink Tags deliver clear, high-visibility displays for messages, prices, and promotions. These products help retailers improve store management efficiency, prevent price discrepancies, and replace traditional paper labels. EA Electronics also offers SMD LED full-color screens, various sizes of electronic shelf labels as part of Retail IoT Solutions, and shelf edge LCD displays.

Unique Features

EA Electronics Co., Limited integrates several technological advantages into its electronic shelf label solutions.

  • The company’s E Ink Tags feature energy-saving technology, providing long battery life and reducing maintenance costs for retailers.
  • Products support multiple languages and fonts, allowing for flexible communication in diverse retail environments.
  • The electronic shelf label systems are easy to install and program, streamlining the transition from paper to digital shelf tags.
  • EA Electronics’ solutions enhance clarity and visibility, ensuring that pricing and promotional information remains accurate and easy to read.

The company’s focus on energy efficiency and multilingual support positions it as a forward-thinking manufacturer in the electronic shelf label market.

Retail Suitability

Retailers searching for a smart, efficient electronic shelf label manufacturer benefit from EA Electronics’ advanced technology and user-friendly products. The company’s solutions suit supermarkets, specialty stores, and other retail environments that require reliable, easy-to-manage digital price tags. EA Electronics’ commitment to quality and innovation makes it a trusted supplier for companies seeking to upgrade their retail operations with modern electronic shelf label systems.

Picksmart Technology Co., LTD – Digital Price Tag Solutions for Retail

Core Offerings

Picksmart Technology Co., LTD delivers a comprehensive suite of electronic shelf label solutions designed for modern retail environments. The company provides digital price tags that operate without the need for auxiliary equipment such as base stations or servers. This approach simplifies deployment and reduces system costs for retailers. Picksmart’s product line includes wireless electronic shelf labels that update via mobile phone Bluetooth, enabling quick and convenient price changes. The supplier also integrates software and hardware, offering a unified platform for managing digital shelf tags and pricing information.

Unique Features

Picksmart Technology stands out in the electronic price tag supplier market due to its innovative approach and operational flexibility.

  • No requirement for extra hardware, such as servers or gateways, streamlines installation and maintenance.
  • Wireless updates through Bluetooth allow staff to modify pricing anytime and anywhere, enhancing efficiency.
  • Customizable and switchable templates provide flexible display options for different retail scenarios.
  • Online firmware upgrades keep devices current with the latest technology improvements.
  • Long battery life with replaceable batteries ensures low maintenance and cost savings.
  • The company’s independent research and development drive strong innovation capabilities.
  • Expertise in low power consumption wireless applications improves operational efficiency.
  • Support for OEM and ODM services enables tailored solutions for clients with unique requirements.

Picksmart’s technology empowers retailers to manage pricing and promotions with minimal infrastructure, reducing both complexity and cost.

Retail Suitability

Picksmart Technology’s electronic shelf label systems suit retailers seeking a supplier that offers easy deployment and operational flexibility. The company’s solutions fit supermarkets, specialty stores, and other retail formats that require rapid price changes and minimal maintenance. Retailers benefit from the ability to update prices wirelessly and customize display templates, making Picksmart a strong choice for businesses aiming to modernize their stores with digital shelf tags.

YalaTech – OEM Digital Price Tag Manufacturer

Core Offerings

YalaTech operates as a leading OEM manufacturer in the electronic shelf label industry. The company specializes in producing digital price tags and electronic shelf label systems for global retail clients. YalaTech’s product portfolio includes a variety of display sizes, wireless communication modules, and management software. The supplier focuses on delivering scalable solutions that support both small and large retail deployments. YalaTech’s offerings also include integration services, ensuring compatibility with existing retail management systems.

Unique Features

YalaTech distinguishes itself through its OEM capabilities and commitment to customization.

  • The company provides tailored electronic shelf label solutions, adapting hardware and software to meet specific client needs.
  • YalaTech’s technology supports multiple wireless protocols, including Bluetooth, RF, and NFC, ensuring broad compatibility.
  • The supplier emphasizes energy-efficient designs, resulting in long battery life and reduced maintenance.
  • YalaTech offers flexible manufacturing options, allowing clients to brand products with their own logos and designs.
  • The company’s R&D team continuously develops new features and display technologies to keep pace with retail trends.

YalaTech’s focus on OEM services enables retailers and partners to launch private-label electronic shelf label products quickly and efficiently.

Retail Suitability

Retailers looking for a manufacturer that can deliver customized electronic shelf label solutions find YalaTech’s offerings highly adaptable. The company’s products suit supermarkets, convenience stores, and specialty retailers that require branded digital price tags and seamless integration with existing systems. YalaTech’s expertise in OEM manufacturing and technology innovation positions it as a preferred supplier for businesses seeking to differentiate themselves in the retail market.

ZBTECH – Customizable Electronic Shelf Label Manufacturer

Core Offerings

ZBTECH serves as a prominent manufacturer specializing in customizable electronic shelf label solutions. The company offers a wide range of electronic shelf labels and NFC tags that can be integrated into retail environments. ZBTECH’s product lineup includes digital price tags, NFC stickers, and wireless communication modules. The supplier provides both standard and custom options, supporting various display sizes and materials to meet diverse retail needs.

Unique Features

ZBTECH excels in customization, offering retailers extensive options for personalizing electronic shelf label components.

  • The company customizes NFC tags using materials such as plastic, metal, leather, epoxy, PP, and ABS.
  • Clients can add designs and logos through silkscreen, offset, and digital printing.
  • Additional printing methods include number printing, laser printing, and QR barcode printing, enhancing product versatility.
  • ZBTECH supplies a wide variety of NFC tags and custom printed NFC stickers, allowing for unique branding opportunities.
  • Retailers can choose to customize NFC tags or select from dozens of existing molds, ensuring flexibility in design and application.

ZBTECH’s technology enables retailers to create electronic shelf label systems that reflect their brand identity and operational requirements.

Retail Suitability

Retailers seeking a supplier that prioritizes customization and flexibility benefit from ZBTECH’s electronic shelf label solutions. The company’s products fit supermarkets, electronics stores, and specialty retailers that require tailored digital price tags and NFC integration. ZBTECH’s expertise in material selection and printing technology makes it a strong partner for businesses aiming to enhance their store branding and customer experience.

Zhejiang BOWTZ Technology Co., Ltd. – High-Quality Electronic Shelf Labels

Core Offerings

Zhejiang BOWTZ Technology Co., Ltd. stands as a prominent manufacturer in the electronic shelf label industry. The company delivers a comprehensive portfolio of electronic shelf label products designed for modern retail environments. Their range includes e-paper digital price tags, wireless communication modules, and integrated management platforms. BOWTZ engineers its electronic shelf label solutions to support real-time price updates, inventory tracking, and seamless integration with retail management systems.

The company offers multiple display sizes, from compact tags for small items to larger panels for bulk goods. Each electronic shelf label features high-contrast e-paper displays, which provide clear visibility under various lighting conditions. BOWTZ also supplies specialized models for cold storage and high-humidity environments, ensuring reliable performance in supermarkets, convenience stores, and warehouses.

BOWTZ’s product lineup addresses the needs of retailers seeking scalable and adaptable electronic shelf label systems.

Unique Features

Zhejiang BOWTZ Technology Co., Ltd. distinguishes itself through a commitment to quality and technological advancement. The company invests in research and development to enhance the durability and efficiency of each electronic shelf label. BOWTZ implements advanced wireless protocols, including 2.4GHz and Bluetooth Low Energy, which enable fast and stable communication between tags and central management systems.

A focus on battery optimization allows each electronic shelf label to operate for up to five years without replacement. The company uses high-grade materials and rigorous testing procedures to ensure consistent quality across all products. BOWTZ also provides robust software platforms, offering intuitive interfaces for price management and inventory control.

FeatureDescription
Display TechnologyE-paper, high-contrast, multi-size options
Wireless Communication2.4GHz, BLE, stable and secure
Battery LifeUp to 5 years, low maintenance
Software IntegrationUser-friendly, supports real-time updates
Environmental AdaptabilityModels for cold storage and high humidity

BOWTZ’s dedication to quality extends to its manufacturing process. The company maintains strict quality control standards, ensuring that every electronic shelf label meets international certifications and industry benchmarks.

Retail Suitability

Retailers benefit from BOWTZ’s electronic shelf label solutions due to their flexibility and reliability. The company’s products support a wide range of retail formats, including supermarkets, specialty stores, and logistics centers. BOWTZ designs its electronic shelf label systems for easy installation and minimal maintenance, which helps retailers reduce operational costs.

The adaptability of BOWTZ’s electronic shelf label technology allows retailers to scale deployments as their business grows. The company’s solutions integrate smoothly with existing retail management software, enabling efficient price changes and inventory updates. BOWTZ’s emphasis on quality and innovation positions it as a trusted partner for retailers seeking to modernize their stores with advanced electronic shelf label systems.

How to Choose the Right Electronic Shelf Label Manufacturer

Assessing Product Compatibility with Retail Environments

Retailers must evaluate whether a supplier’s electronic shelf label fits their store’s unique needs. Product compatibility impacts installation, daily operations, and long-term performance. A supplier should offer electronic shelf label models that match shelf sizes, lighting conditions, and store layouts. Some suppliers provide digital price tags that function in cold storage or high-humidity areas. Others design labels for high-traffic aisles or specialty displays. Retailers should request product samples and test them in real store conditions. This approach helps identify any display or connectivity issues before full deployment.

Tip: A supplier who understands the retail environment can recommend the best electronic shelf label for each application.

Evaluating Integration of Electronic Shelf Labels with Retail Systems

Integration with existing retail systems remains a critical factor in supplier selection. Retailers should confirm that the electronic shelf labels support real-time pricing updates and synchronize with inventory management software. Many suppliers offer APIs or middleware for seamless data exchange. Compatibility with POS systems, ERP platforms, and retail automation tools ensures smooth workflows. A supplier with experience in system integration can reduce technical risks and speed up deployment. Retailers should also check if the supplier provides technical documentation and support during the integration process.

A table can help compare integration features:

SupplierAPI SupportPOS CompatibilityReal-Time PricingRetail Automation
Supplier AYesYesYesYes
Supplier BLimitedYesNoNo
Supplier CYesNoYesYes

Comparing Pricing and Total Cost of Ownership for Digital Price Tags

Price plays a central role in the decision-making process. Retailers should compare not only the initial price of digital price tags but also the total cost of ownership. A supplier may offer a low upfront price but charge more for software licenses, maintenance, or replacement parts. Retailers should request a detailed price breakdown from each supplier. This breakdown should include hardware, software, installation, and ongoing support. Some suppliers provide volume discounts or bundled packages, which can lower the overall price for large-scale projects.

Note: The lowest price does not always mean the best value. Consider long-term costs and supplier reliability in the market.

Retailers who analyze both price and supplier reputation can make informed choices that support business growth and operational efficiency.

Checking Support and Service Levels from Manufacturers

Retailers often evaluate the support and service levels offered by manufacturers before making a decision. A reliable manufacturer provides clear communication channels, such as dedicated hotlines or online portals. These channels help the customer resolve technical issues quickly. Many manufacturers assign account managers who guide the customer through installation and system upgrades. This approach ensures that the customer receives prompt assistance when challenges arise.

Manufacturers also offer training sessions and detailed documentation. These resources help the customer understand how to use electronic shelf labels effectively. Some suppliers provide remote diagnostics, which allow technicians to identify and fix problems without visiting the store. This service reduces downtime and keeps operations running smoothly.

Tip: A manufacturer with a responsive support team can help the customer avoid costly disruptions and maintain accurate pricing in the store.

Warranty programs and replacement policies further protect the customer’s investment. Retailers should review these policies to understand what is covered and how quickly the manufacturer responds to service requests. Strong support and service levels often indicate a manufacturer’s commitment to long-term customer satisfaction.

Reviewing Case Studies and References for Electronic Shelf Label Projects

Retailers benefit from reviewing case studies and references before selecting a manufacturer. Case studies provide real-world examples of how electronic shelf labels perform in different retail environments. These documents often describe the challenges faced by the customer and the solutions provided by the manufacturer. By studying these examples, retailers can assess whether a manufacturer has experience with similar store formats or business needs.

References from other retailers also offer valuable insights. A manufacturer who shares references demonstrates transparency and confidence in their products. Retailers can contact these references to ask about installation, system reliability, and ongoing support. This process helps the customer make informed decisions and reduces the risk of unexpected issues after deployment.

A simple checklist for evaluating case studies and references:

  • Does the manufacturer have experience with similar retail formats?
  • Are the solutions scalable for future growth?
  • How did the manufacturer address technical challenges?
  • What level of support did the customer receive during and after installation?

Considering Customization and Scalability of Electronic Shelf Labels

Customization and scalability play a key role in the selection process. Retailers often require electronic shelf labels that match their branding, shelf sizes, or store layouts. Manufacturers who offer customization options allow the customer to select display sizes, colors, and communication protocols. This flexibility ensures that the electronic shelf label fits seamlessly into the store environment.

Scalability is equally important. As a retailer grows, the system must support additional stores and thousands of labels. Manufacturers design their solutions to handle large-scale deployments without sacrificing performance. The customer should confirm that the manufacturer can provide both hardware and software upgrades as business needs change.

Note: Choosing a manufacturer with strong customization and scalability options helps the customer future-proof their investment and adapt to market trends.

Key Features Retailers Should Look For in Digital Price Tag Solutions

Key Features Retailers Should Look For in Digital Price Tag Solutions

Display Quality and Readability of Electronic Shelf Labels

Display quality plays a critical role in the effectiveness of any digital price tag solution. Retailers need displays that remain clear and easy to read under various lighting conditions. High-contrast e-paper or e-ink screens provide excellent visibility, even in bright environments. These technologies reduce glare and make information stand out. Large font options and multi-color displays help highlight promotions or important product details. Some electronic shelf label models offer adjustable brightness, which supports readability in both dim and well-lit areas. Consistent display quality ensures that customers and staff can quickly identify prices and product information.

Tip: Retailers should test display clarity from different angles and distances to ensure optimal visibility for shoppers.

Battery Life and Maintenance Requirements

Long battery life reduces the need for frequent maintenance and lowers operational costs. Most digital price tags use energy-efficient e-paper displays, which only consume power during updates. Many solutions offer batteries that last three to five years, depending on usage and update frequency. Some advanced models can reach up to ten years of battery life. Easy battery replacement further simplifies maintenance. Retailers benefit from solutions that provide battery status alerts, allowing proactive management and minimizing downtime. Reliable battery performance supports uninterrupted operation across all store locations.

A comparison table for battery features:

FeatureBenefit
Long battery lifeFewer replacements needed
Energy-efficient designLower operational costs
Battery status alertsProactive maintenance
Easy replacementMinimal disruption

Wireless Communication Standards for Digital Price Tags

Wireless communication standards determine how well digital price tags connect with central management systems. Leading solutions support protocols such as 2.4GHz RF, Bluetooth Low Energy (BLE), NFC, and Wi-Fi. Each protocol offers unique advantages. For example, 2.4GHz RF provides stable, long-range connectivity, while BLE enables low-power operation and easy integration with mobile devices. NFC allows for quick, contactless updates, and Wi-Fi supports high data transfer rates. Retailers should select a system that matches their store layout and infrastructure. Reliable wireless communication ensures fast price updates and accurate synchronization with inventory systems.

Note: Compatibility with existing wireless networks can streamline installation and reduce setup time.

Security and Data Protection in Electronic Shelf Label Systems

Security remains a top priority for retailers when deploying electronic shelf label (ESL) systems. These systems handle sensitive pricing and inventory data, making robust protection essential. Leading manufacturers implement multiple layers of security to safeguard information and prevent unauthorized access.

Most ESL solutions use encrypted wireless communication protocols, such as AES-128 or AES-256, to protect data during transmission. This encryption ensures that only authorized devices can send or receive updates. Manufacturers also provide secure authentication methods, requiring unique credentials for system access. These measures help prevent tampering and data breaches.

Retailers benefit from centralized management platforms that monitor all ESL activity. These platforms log every change, creating an audit trail for accountability. Regular software updates from manufacturers address new security threats and vulnerabilities. Many suppliers offer remote firmware upgrades, allowing retailers to patch systems quickly.

Tip: Retailers should schedule regular security audits and keep all ESL software up to date to minimize risks.

A comparison of key security features:

Security FeatureBenefit
Data EncryptionProtects information in transit
Secure AuthenticationBlocks unauthorized access
Audit LoggingTracks all system changes
Firmware UpdatesFixes vulnerabilities

Strong security practices help retailers maintain customer trust and comply with data protection regulations. By choosing ESL systems with advanced security features, retailers can protect their operations and sensitive data.

Ease of Installation and Use for Retail Staff

Retailers value ESL systems that simplify installation and daily use. Manufacturers design modern digital price tags for quick setup, reducing disruption to store operations. Many solutions use wireless connectivity, eliminating the need for complex wiring. Staff can attach ESLs to shelves using clips, magnets, or adhesive strips, which speeds up deployment.

User-friendly management software allows staff to update prices and product information with minimal training. Intuitive dashboards display all active labels and their status. Staff can perform bulk updates, schedule promotions, or change templates with a few clicks. Some systems support mobile apps, enabling staff to manage ESLs directly from smartphones or tablets.

Note: Easy-to-use ESL systems reduce training time and help staff focus on customer service.

Key features that enhance ease of use:

  • Plug-and-play installation: Staff can deploy ESLs without technical expertise.
  • Clear visual indicators: LED lights or icons show label status at a glance.
  • Mobile management: Staff can update labels on the sales floor.
  • Simple battery replacement: Designs allow quick access for maintenance.

Manufacturers who prioritize ease of installation and use help retailers maximize the benefits of digital price tags. Efficient systems improve staff productivity and ensure accurate pricing throughout the store.

Addressing Retailer Concerns with Electronic Shelf Labels

Integration with Existing POS Systems and Software

Retailers often express concern about how electronic shelf labels will work with their current POS systems and retail software. A supplier must provide clear documentation and support for integration. Many suppliers design their solutions to connect with popular retail management platforms. This approach allows retailers to update product information and price in real time. When a retailer selects a supplier, they should ask for a demonstration of system compatibility. Some suppliers offer APIs or middleware that help bridge the gap between new digital price tags and legacy systems. A smooth integration process reduces the risk of errors and ensures that price changes reflect instantly on the shelf.

Tip: Retailers should request a test environment from the supplier to verify that the electronic shelf label system works with their existing software before full deployment.

Managing Upfront and Ongoing Costs of Digital Price Tags

Cost remains a major factor for any retailer considering electronic shelf labels. The initial investment includes hardware, installation, and software licensing. Retailers should compare the price offered by each supplier and ask for a detailed breakdown. Some suppliers provide flexible payment options, such as leasing or subscription models, which can help spread out the cost. Ongoing expenses may include software updates, maintenance, and battery replacements. A transparent supplier will outline all expected costs, helping retailers avoid surprises later. Retailers should also consider the long-term savings from reduced labor and paper use. Over time, the right supplier can help lower the total cost of ownership, making the price of digital price tags more attractive.

Cost CategoryWhat to Ask the Supplier
HardwareIs the price per tag or per system?
InstallationAre setup fees included in the price?
SoftwareAre updates included or extra?
MaintenanceWhat is the ongoing service price?

Ensuring Reliable Technical Support from Manufacturers

Technical support plays a vital role in the success of any electronic shelf label project. Retailers need a supplier who responds quickly to service requests and provides expert guidance. Leading suppliers offer multiple support channels, such as phone, email, and online chat. They also supply training materials and troubleshooting guides. A reliable supplier will assign a dedicated account manager to oversee the project and answer questions. Retailers should check the supplier’s service level agreements to understand response times and escalation procedures. Fast and effective support helps retailers resolve issues before they affect store operations or price accuracy.

Note: Choosing a supplier with a proven track record in technical support can prevent costly downtime and protect the retailer’s investment.

Handling Large-Scale Deployments of Electronic Shelf Labels

Retailers planning to deploy electronic shelf labels (ESLs) across multiple stores or large retail spaces face unique challenges. Large-scale projects require careful planning, robust infrastructure, and reliable supplier support. Success depends on several key factors that ensure smooth rollout and ongoing performance.

1. Infrastructure Readiness
Retailers must assess their store infrastructure before deployment. Strong wireless coverage forms the backbone of any ESL system. Each store should have reliable Wi-Fi or RF networks to support thousands of tags. Power sources for gateways and servers must be secure and accessible. Retailers often conduct site surveys to identify potential dead zones or interference. This step helps prevent communication issues after installation.

2. Centralized Management Systems
A centralized management platform simplifies control over thousands of ESLs. Retailers use these systems to update prices, monitor battery status, and schedule promotions from a single dashboard. Centralized control reduces manual labor and ensures consistency across all locations. Many leading manufacturers offer cloud-based solutions that allow remote management and real-time monitoring.

3. Phased Rollout Approach
Deploying ESLs in phases helps retailers manage risk and minimize disruption. A pilot phase in a single store or department allows teams to identify challenges and refine processes. After successful testing, retailers can expand deployment to additional locations. This approach ensures that staff receive adequate training and that technical issues are resolved early.

4. Staff Training and Support
Well-trained staff play a critical role in large-scale ESL projects. Retailers should provide clear instructions and hands-on training for installation, maintenance, and troubleshooting. Many manufacturers supply training materials, videos, and on-site support during rollout. Ongoing education helps staff adapt to new technology and maintain system performance.

5. Maintenance and Scalability
Regular maintenance keeps ESL systems running smoothly. Retailers should schedule battery checks and software updates. Scalable solutions allow easy addition of new tags or stores as the business grows. Leading manufacturers design their systems to handle tens of thousands of tags without performance loss.

Tip: Retailers should choose suppliers with proven experience in large-scale deployments. Reliable partners offer project management, technical support, and customization options tailored to each retailer’s needs.

Deployment FactorBest Practice
Wireless InfrastructureConduct site surveys
Management PlatformUse centralized, cloud-based systems
Rollout StrategyStart with pilot, expand in phases
Staff TrainingProvide hands-on and ongoing support
System ScalabilitySelect solutions built for growth

Retailers who follow these best practices can achieve efficient, reliable, and scalable ESL deployments. Careful planning and strong supplier partnerships help ensure that large-scale projects deliver maximum value and operational efficiency.


China’s top 10 electronic shelf label suppliers—Hanshow Technology, SOLUM, Zkong Network, Clou Electronics, Zhsunyco, EA Electronics, Picksmart Technology, YalaTech, ZBTECH, and Zhejiang BOWTZ Technology—deliver advanced solutions that help retailers manage price updates efficiently. Selecting the right supplier ensures accurate price management and smooth integration. Each supplier offers unique strengths in technology, support, and scalability. Retailers should contact a supplier or request a product demo to compare price options and system features. Upgrading to digital price tag solutions improves price accuracy and store operations.

A trusted supplier can help retailers control price changes and enhance the customer experience.

FAQ

What is an electronic shelf label (ESL)?

An electronic shelf label (ESL) is a digital display system that shows product prices and information on retail shelves. Retailers use ESLs to update prices automatically and reduce manual labor.

How long does the battery in an electronic shelf label last?

Most electronic shelf labels use energy-efficient e-paper displays. Battery life typically ranges from three to five years, depending on usage and update frequency.

Can electronic shelf labels integrate with existing POS systems?

Many leading manufacturers design ESLs to integrate with popular POS and retail management systems. Retailers should confirm compatibility with their supplier before deployment.

Are electronic shelf labels suitable for cold storage or freezer environments?

Manufacturers offer specialized ESL models for cold storage and freezer environments. These models operate reliably at low temperatures and maintain clear display quality.

How secure are electronic shelf label systems?

Manufacturers implement data encryption and secure authentication to protect pricing and inventory information. Regular software updates and audit logs further enhance system security.

What wireless technologies do electronic shelf labels use?

Electronic shelf labels commonly use wireless protocols such as 2.4GHz RF, Bluetooth Low Energy (BLE), NFC, and Wi-Fi. The choice depends on store layout and infrastructure.

How do retailers maintain and update electronic shelf labels?

Retailers use centralized management software to update prices and product information. Many systems support remote updates, battery status monitoring, and bulk label management for efficiency.

What are the main benefits of switching to electronic shelf labels?

Electronic shelf labels help retailers reduce labor costs, improve price accuracy, and enable real-time updates. They also support sustainability by reducing paper waste.

See Also

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Picture of Panda Wang

Panda Wang

Hi, I’m Panda Wang From PanPanTech.
A serial entrepreneur in IoT and cross-border e-commerce, I’ve deployed 100,000+ smart devices and driven $50M+ annual GMV, witnessing how technology reshapes business.

Today, I focus on:
• E Ink displays for retail innovation,
• AI-powered tools digitizing physical stores,
• Algorithm-driven upgrades for supply chains.

My mission: Connecting cutting-edge tech with real-world industry needs.

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