An edge-to-cloud conference is essential in today’s technology landscape. The edge computing market is projected to reach $261 billion by 2025, with AI integration in edge deployments expected to hit 60% by 2029. This rapid growth highlights the need for a premier event where professionals can converge.
| Metric | Statistic | Year/Period | Source |
|---|---|---|---|
| Serverless Adoption | >75% | 2025 | Datadog, AWS Heroes |
| AWS Lambda Usage | >70% of AWS users | N/A | Datadog, AWS Heroes |
| Google Cloud Run Usage | Quadrupled | Since 2020 | Datadog, AWS Heroes |
| Azure Serverless Usage | Jumped 76% | In one year | Datadog, AWS Heroes |
Aruba Atmosphere is the definitive conference for this new era. This event, from Aruba, a Hewlett Packard Enterprise company, gathers the brightest minds in networking and IT. It is the epicenter for innovation, training, and community. Attendees explore the future of intelligent edge, AI-powered networking, and cloud technologies. The atmosphere at this event is charged with discussions on advancements like Electronic Shelf Labels, the ESL Gateway AP, the ESL Price Tag, and their impact on Esl Retail.
1. What It Is: The Premier Edge-to-Cloud Conference
Aruba Atmosphere is more than an annual gathering; it is the definitive edge-to-cloud conference for the networking industry. This event provides a comprehensive look at the technologies shaping modern enterprise infrastructure. It combines high-level strategy with practical, hands-on education.
More Than Just a User Conference
While it serves Aruba’s user base, the conference’s scope is much broader. It functions as a vital ecosystem for partners, developers, and industry leaders.
A Hub for Industry Innovation
The event has a history of major technology unveilings. Past innovations introduced at Atmosphere include:
- Aruba Central NetConductor for centralized policy and network automation.
- Self-locating indoor access points with built-in GPS, an industry-first for indoor location services.
- Demonstrations of zero-downtime software upgrades with the Aruba CX 6400.
A Platform for the Airheads Community
The Airheads Community is the heart of the atmosphere. This vibrant group of engineers and architects shares knowledge, solves problems, and pushes the boundaries of networking technology. The event is their primary physical meeting point.
An Educational Powerhouse
Attendees gain access to a wealth of knowledge. The sessions are designed to build expertise. They cover everything from fundamental principles to advanced implementation techniques, empowering professionals to master Aruba technologies.
Core Mission and Vision
The core purpose of the Aruba Atmosphere event is to connect technology with tangible results. It focuses on empowering the people who build and manage modern networks.
Driving Tangible Business Outcomes
Every session and demonstration links back to business value. The focus is on improving operational efficiency, strengthening security, and creating better user experiences.
Empowering IT Professionals and Engineers
The conference equips attendees with the skills needed for career advancement. It provides direct access to the experts and resources necessary to tackle complex IT challenges.
Shaping the Future of Global Connectivity
Discussions at this event influence the direction of networking. The integration with HPE, for instance, expanded Aruba’s platform for innovation and strengthened its role in both campus and data center strategies.
Key Components of the Event
The experience is structured around three core pillars, ensuring a balanced and valuable agenda for all attendees.
The event is meticulously designed to deliver a blend of strategic vision, deep technical knowledge, and practical application.
Visionary Keynotes
Executive keynotes outline the strategic roadmap and future direction. The 2023 technical keynote showcased a holistic product lineup, moving beyond wireless to feature campus and data center switches, Private 5G, and SASE solutions.
Technical Deep Dives
These breakout sessions offer in-depth explorations of specific technologies and architectures. Experts lead discussions on design, deployment, and troubleshooting best practices.
Hands-On Labs and Demos
Labs provide an invaluable opportunity for practical learning. Attendees can test configurations, explore new features, and validate designs in a controlled, expert-guided environment.
2. Who Should Attend: The Atmosphere Audience
Aruba Atmosphere is designed for a diverse group of professionals. The event curates content specifically for individuals across technical, leadership, and strategic roles. Each attendee finds value tailored to their unique challenges and objectives.
Technical Professionals and Engineers
This group forms the core of the Atmosphere community. The event provides unparalleled access to deep technical knowledge and hands-on experience.
Network Engineers and Architects
Engineers and architects can explore advanced design principles. They learn best practices for deploying and managing complex campus, data center, and edge networks.
Cybersecurity Specialists
Security is a critical theme. Specialists gain insights into Zero Trust frameworks, SASE architectures, and identity-based access control to fortify their enterprise infrastructure.
Systems and Cloud Engineers
These professionals discover how to integrate Aruba solutions with broader cloud ecosystems. Sessions focus on API-first programmability, automation, and managing hybrid environments.
Wireless Technology Experts
Experts in wireless technology can dive into the latest advancements. Topics include the evolution from Wi-Fi 6E to Wi-Fi 7 and the role of Private 5G in modern enterprises.
IT Leadership and Decision-Makers
Leaders attend Atmosphere to align technology roadmaps with business strategy. The conference offers a high-level view of industry trends and their organizational impact.
Generative AI, evolving vendor ecosystems, and macroeconomic pressures are reshaping technology strategies. Atmosphere provides the clarity needed to navigate these complexities.
Chief Information Officers (CIOs)
CIOs gain strategic insights into how advanced wireless technologies enable innovation. They learn how to build robust AI operating models and foster cross-functional collaboration between IT and business units.
Chief Technology Officers (CTOs)
CTOs explore how AI can be a catalyst for creating entirely new business models. The conference addresses key concerns like backward compatibility and demonstrates how to leverage cloud-native platforms for agility.
IT Directors and Managers
Directors and managers find practical solutions for their teams. They learn about optimizing operations, justifying technology investments, and preparing for future architectural shifts.
VPs of Infrastructure
VPs of Infrastructure can validate their long-term strategies. They see how Aruba’s portfolio addresses the convergence of the edge and the cloud, ensuring their infrastructure is ready for what comes next.
Business Leaders and Strategists
Atmosphere is not exclusively for IT. Business leaders attend to understand how technology drives competitive advantage and enables transformation.
Line-of-Business Owners
These leaders discover how networking technology can directly improve their operational outcomes, from retail to healthcare.
Digital Transformation Leaders
Digital transformation is a central theme. Leaders learn how Aruba’s strategic investments in NaaS and SASE are designed to meet rapidly changing enterprise needs and accelerate business initiatives.
C-Level Executives
Executives gain a clear understanding of the “next frontier” at the edge. They see how connectivity is paramount for data creation and utilization, directly impacting the bottom line.
Aruba Partners and Developers
The Aruba Atmosphere event is a critical hub for the entire partner ecosystem. It provides a dedicated platform for partners and developers to deepen their expertise, forge strategic connections, and align with Aruba’s product roadmap.
Channel Partners and Resellers
For channel partners and resellers, Atmosphere is an essential investment. The conference offers exclusive insights into sales strategies, competitive positioning, and the future direction of the Aruba portfolio. Partners gain the knowledge needed to articulate the value of Aruba solutions to their customers effectively.
Attending allows partners to move beyond product features and learn how to build compelling business cases. They discover how to solve customer challenges with integrated edge-to-cloud architectures.
This focused content empowers them to accelerate their sales cycles and enhance their status as trusted advisors. The event provides a direct line to Aruba sales leadership and product experts, creating invaluable opportunities for business development.
Technology Alliance Partners
Atmosphere fosters a collaborative environment for its Technology Alliance Partners. These partners are crucial for building comprehensive, end-to-end solutions for customers. At the conference, they can explore new integration points within the Aruba ecosystem, from IoT to cloud security. Sessions on technologies like Open Locate demonstrate how partner devices can leverage Aruba infrastructure to deliver new services. This direct engagement helps partners validate their joint value propositions and plan future integrations that meet emerging market demands.
Developers and API Integrators
Developers are first-class citizens at Atmosphere. The conference is rich with content designed to help them harness the power of Aruba’s open and programmable platforms. Through deep-dive sessions and hands-on labs, developers learn to leverage APIs for automation, custom monitoring, and application development. Specific sessions are designed to build technical proficiency:
- Building and Deploying Apps for IoT Operations on Aruba Central: Learn to use the IoT App Developer Portal for seamless integration.
- Speeding Up AOS 10 Deployments Using APIs: Discover how to build custom tools and notification frameworks with Aruba Central’s API extensibility.
- Leveraging Automation And APIs Across HPE Aruba Networking Products: See practical API use cases for SD-WAN, ClearPass, and Central.
- Introduction to Using Rest APIs With Aruba Central: Get a foundational understanding of accessing information and making API requests.
These technical tracks provide the tools and best practices necessary for developers to innovate on top of the Aruba framework, transforming operational management for their organizations.
3. Key Focus Areas: AI, Security, and Next-Gen Networking
Aruba Atmosphere dives deep into the technologies defining modern enterprise networking. The agenda focuses on three critical pillars: leveraging AI for automation, building impenetrable security frameworks, and pioneering the future of connectivity. These themes reflect the most significant shifts in the IT landscape.
The AI-Powered Network
Artificial intelligence is no longer a future concept; it is a core operational tool. Atmosphere sessions demonstrate how AI is being embedded across the network fabric to drive efficiency and reliability.
AI for IT Operations (AIOps) with Aruba Central
Aruba Central uses AIOps to simplify network management. It automates root cause analysis and provides actionable recommendations. This helps IT teams resolve issues before users are impacted.
AI-Driven Security Insights
AI algorithms analyze network traffic to detect anomalies and identify threats in real time. This proactive approach to security is essential for protecting against sophisticated cyberattacks.
Predictive Analytics and Self-Healing Networks
The network can now predict potential failures. It uses historical data to identify patterns that precede outages. This allows for proactive maintenance and creates a self-healing infrastructure.
Enhancing User Experience with AI
AI optimizes the network for a better user experience. It dynamically adjusts wireless settings and prioritizes application traffic. This ensures seamless and reliable connectivity for every user and device.
Zero Trust and SASE Architecture
A foundational principle at Atmosphere is that trust is never implicit. The conference provides a clear roadmap for implementing a comprehensive Zero Trust and Secure Access Service Edge (SASE) architecture.
The goal of Zero Trust is simple: never trust, always verify. This model applies to every user and device, regardless of location.
The Core Principles of Zero Trust
Zero Trust architecture eliminates the traditional network perimeter. It requires strict identity verification for every person and device trying to access resources on the network.
Integrating SD-WAN with Cloud Security (SSE)
SASE combines network and security functions into a single, cloud-delivered service. It integrates SD-WAN capabilities with a full stack of security services, known as Security Service Edge (SSE).
Aruba’s Secure Access Service Edge (SASE) Framework
The Aruba SASE framework connects users directly and securely to applications. Key components include:
- HPE Aruba Networking EdgeConnect SD-WAN for optimized application performance.
- Cloud-delivered security including secure web gateways and CASB.
- Unified policy management to simplify administration.
Identity-Based Access Control and Policy
Dynamic Segmentation and ClearPass are central to this strategy. They enable IT teams to create and enforce role-based policies that follow users and devices across wired, wireless, and WAN networks.
The Future of Connectivity
Atmosphere is the place to explore the latest in networking. Discussions and demos focus on what’s next for wireless and wired infrastructure, with major announcements often centered on connectivity.
Wi-Fi 6E and the Path to Wi-Fi 7
Wi-Fi 7 is poised to become the dominant standard for enterprise wireless by 2026. It promises to deliver higher speeds and lower latency, leveraging the 6 GHz band to support data-intensive digital transformation projects.
The Role of Private 5G in the Enterprise
Private 5G is gaining momentum as a complementary technology. It forms a “hybrid wireless fabric” with Wi-Fi 7, ideal for applications requiring wide-area mobility and predictability, such as in large warehouses or hospitals.
Building the Intelligent Edge
The intelligent edge is where data is created and acted upon. Sessions explore how to build robust edge infrastructure using technologies like enhanced IoT gateways to support a new generation of applications.
Network as a Service (NaaS) Models
NaaS offers a flexible, subscription-based model for consuming network infrastructure. It allows organizations to stay current with technology and scale resources on demand, shifting from capital expenditure to a more predictable operational model.
Cloud-Native Network Management
Modern networks demand agility and intelligence. Atmosphere highlights the shift toward cloud-native platforms for managing complex, distributed infrastructures. This approach provides the scalability and flexibility needed to support hybrid work and evolving business demands.
Aruba Central as a Single Pane of Glass
Aruba Central is the orchestration console for the entire Aruba ESP (Edge Services Platform). It offers a single point of control, simplifying the management of diverse network environments. This unified platform provides visibility and management for all infrastructure, whether on-premises or in the cloud. IT teams can oversee every aspect of the network from one intuitive dashboard.
Key domains managed through Central include:
- Wired and wireless LANs across campus and branch locations
- Wide Area Networks (WANs) using SD-WAN technology
- VPN connections for secure remote access
- Interconnected switching platforms for a cohesive fabric
This consolidation eliminates the need for multiple management tools. It streamlines daily maintenance and provides robust reporting for better decision-making.
The Power of Microservices Architecture
Aruba Central is built on a cloud-native, microservices architecture. This design is fundamental to its ability to meet enterprise demands for scale and resiliency. Instead of a single, monolithic application, Central is composed of many small, independent services. This structure provides exceptional flexibility and supports multi-cloud environments for seamless adoption of hybrid strategies.
This architecture allows for continuous delivery of new functionalities. IT teams receive automatic software updates for core management features, allowing them to focus on creating new services rather than planning for downtime.
The platform’s agility helps IT teams manage the challenges of a hybrid workplace. It accelerates service delivery and helps organizations adapt quickly to changing budget demands.
API-First Programmability and Automation
The entire Aruba portfolio is designed with an API-first approach. The cloud-native operating system, AOS-CX, enables full network programmability and advanced workflow automation. This empowers IT teams to move beyond manual configurations and embrace a more efficient, automated operational model. Features like zero-touch provisioning and GUI-driven configuration wizards enable faster site deployments. These tools help create more efficient and error-free change windows. This programmability, combined with AI-powered insights, allows for automated anomaly detection, per-site optimization, and client profiling, transforming network management from a reactive to a proactive discipline.
4. The Experience: What to Expect at the Aruba Atmosphere Event
The Aruba Atmosphere event is an immersive experience designed to blend high-level strategy with deep, practical knowledge. Attendees can expect a carefully curated agenda. It balances visionary presentations, technical education, and hands-on exploration. This structure ensures every participant gains valuable insights.
Visionary Keynote Presentations
Keynotes are the cornerstone of the conference. They set the tone and direction for the entire event.
Executive Strategy and Roadmap
Company leaders take the main stage. They articulate the strategic vision and product roadmap for the coming year. These presentations provide a clear understanding of where the industry is heading.
Guest Speakers and Industry Futurists
The event features talks from influential industry experts and futurists. These speakers offer external perspectives. They connect networking technology to broader business and societal trends.
Major Product and Service Announcements
Keynotes are the platform for significant announcements. Attendees are the first to learn about new Aruba products, services, and major platform updates that will shape their IT environments.
Technical Breakout Sessions
These sessions form the educational core of the experience. They offer focused learning opportunities for technical professionals.
Deep-Dive Technical Training Tracks
The agenda includes over 100 breakout sessions. Each 45-minute session is led by expert network engineers. The tracks cover critical technology domains, including:
- Campus and Data Center Switches
- Private 5G/LTE
- SASE/SSE
- IoT Solutions
- Cloud-Enabled Management
Real-World Customer Case Studies
Select sessions feature customers sharing their implementation stories. These case studies provide practical insights and best practices. They show how solutions perform in real-world production environments.
Sessions for Aruba Certification Paths
Many sessions align with Aruba certification tracks. They help professionals prepare for valuable industry credentials. This focus helps accelerate career development.
Airheads Community-Led Content
The vibrant Airheads Community contributes its own content. These peer-led sessions offer authentic, unfiltered knowledge from fellow engineers tackling similar challenges.
The Innovation Zone
The Innovation Zone is a dynamic and interactive show floor. It is where technology comes to life.
This area provides a unique opportunity for direct engagement. Attendees can move beyond theory and interact with the solutions that power modern networks.
Hands-On Product Demonstrations
Attendees can see and touch the latest HPE/Aruba hardware and software. Guided experiences, such as with HPE GreenLake Cloud Services, allow users to explore platforms in a live production environment.
Live Solution and Architecture Demos
Experts demonstrate how different technologies work together. These live demos showcase integrated solutions for security, AI-powered operations, and next-generation connectivity.
“Ask the Experts” Booths
The zone offers direct access to product managers and technology leaders. Attendees can ask detailed questions, discuss future roadmaps, and provide direct feedback to influence product improvements.
Partner and Technology Ecosystem Showcase
The Innovation Zone highlights the strength of the partner ecosystem. Demonstrations feature solutions built on HPE/Aruba platforms from partners like Enocean (IoT devices), Ekahau (RF design), and AccelTex (antennas).
Unparalleled Networking and Community
Technology is only one part of the Atmosphere experience. The conference is fundamentally about people. This event is intentionally designed to foster connections, build relationships, and strengthen the global community of IT professionals.
Peer-to-Peer Networking Opportunities
Some of the most valuable insights come from conversations with fellow attendees. Atmosphere provides countless opportunities for peer-to-peer networking. Professionals can connect between sessions, during meals, or in the Innovation Zone. These informal discussions allow attendees to:
- Share real-world deployment strategies.
- Discuss solutions to common challenges.
- Validate technology roadmaps with industry peers.
- Build a personal network of trusted contacts.
These interactions provide practical, unfiltered advice that is often just as valuable as the formal session content.
Airheads Community Gatherings
The Airheads Community is the technical heart of Aruba. Atmosphere serves as its annual physical meeting point, transforming online collaboration into face-to-face camaraderie. Engineers and architects who interact daily on forums can finally meet in person.
These gatherings are more than just social meetups. They are vibrant hubs of collaborative problem-solving where the community’s most active members share expertise and push the boundaries of what is possible with the technology.
This dedicated time reinforces the strong sense of community that defines the Aruba user base.
Evening Receptions and Social Activities
The learning and networking continue after the last session of the day. Atmosphere hosts evening receptions and social activities that provide a relaxed, informal setting for attendees to connect. These gatherings, including the popular closing night celebration, offer a chance to unwind and build lasting professional relationships. The celebratory atmosphere of the final event is a highlight for many, capping off a week of intense learning with fun and fellowship.
Vertical-Specific Industry Meetups
Atmosphere recognizes that different industries face unique networking challenges. The event includes dedicated meetups for professionals in specific vertical markets, such as healthcare, education, retail, and hospitality. These focused sessions allow attendees to dive deep into topics relevant to their sector. Participants can discuss compliance requirements, specialized use cases, and tailored solutions with peers and Aruba experts who understand their world. This makes the large conference feel personal and directly applicable.
5. Why It Matters: The Value of Attending
Attending a technology conference must deliver a clear return on investment. The Aruba Atmosphere event provides measurable value by directly impacting career growth, solving immediate technical problems, and empowering attendees to shape the future of the products they use daily. The experience is designed to translate knowledge into action.
Accelerate Your Skills and Career
The event is a powerful catalyst for professional development. It offers direct paths to enhance expertise and advance in the IT field.
Access to Advanced, Hands-On Training
Attendees gain practical experience through immersive labs and technical deep dives. This hands-on training moves beyond theory. It equips professionals with the skills needed to deploy and manage complex networking solutions effectively.
Preparation for High-Value Aruba Certifications
Many sessions are aligned with official certification tracks. This focused content helps attendees prepare for valuable credentials. Earning these certifications validates expertise and opens doors for career advancement.
Staying Ahead of Critical Technology Trends
The industry is constantly evolving. This event keeps professionals ahead of the curve on critical trends like AI-powered networking, SASE, and Wi-Fi 7. This knowledge is essential for making informed strategic decisions.
Solve Your Toughest IT Challenges
The conference provides a unique forum for finding solutions to complex, real-world problems. It connects attendees with the people and information needed to overcome technical hurdles.
Direct Access to Aruba Engineers and Architects
Attendees can speak directly with the engineers and product architects behind the technology. This direct access is invaluable for getting authoritative answers to specific design, deployment, or troubleshooting questions.
Learning from Peer Implementations and Best Practices
Some of the best insights come from peers. Customer case studies and networking opportunities allow attendees to learn from others who have faced similar challenges. These shared experiences provide proven strategies and best practices.
Discovering New Solutions for Your Environment
The Innovation Zone showcases a wide range of solutions. Professionals can discover new tools and technologies that address their organization’s unique needs, helping to optimize their existing infrastructure and plan for future growth.
Influence the Future of Aruba Products
Attendee feedback is a critical part of the Aruba innovation cycle. The conference offers a direct line to the product development process.
Providing Direct Feedback to Product Managers
Conversations at aruba atmosphere directly influence product roadmaps. Customer input has led to significant enhancements and new features.
- Improved AirWave Reporting: Performance was enhanced after customers with large networks noted that generating compliance reports was too slow.
- Device Provisioning Protocol (DPP) Support: Development was driven by customer requests for easier onboarding of IoT devices like Google Home and Amazon Echo.
- Consideration for Azure Cloud Support: The company is exploring Azure support based on feedback from retail customers hesitant to use a competitor’s cloud platform.
Participating in Future Roadmap Discussions
Attendees can engage in discussions about the future direction of the portfolio. These conversations give product managers crucial insight into what customers need next.
Opportunities to Join Customer Advisory Boards
Dedicated attendees may find opportunities to join advisory boards. This provides a formal, ongoing channel to influence product strategy and ensure the technology evolves to meet real-world demands.
Maximize Your Technology Investment
Attending Aruba Atmosphere is a direct investment in maximizing the value of your technology stack. The conference provides the knowledge and tools necessary to enhance operational efficiency, justify future spending, and extract every bit of potential from your Aruba solutions. This event is structured to ensure you leave with a clear strategy for improving your technology return on investment (ROI).
Learning Best Practices for Deployment and Management
Proper deployment is the foundation of a high-performing network. Atmosphere sessions are led by the engineers who design the technology, offering unparalleled guidance on proven best practices. This expert instruction helps you avoid common configuration errors and optimize your infrastructure for stability and performance from day one.
Attendees learn critical strategies for:
- Efficient Onboarding: Streamlining the process for adding new devices and users.
- Policy Enforcement: Designing effective role-based access controls with ClearPass.
- Performance Tuning: Optimizing wireless and wired networks for specific applications.
- Lifecycle Management: Implementing seamless updates and maintenance routines.
Following these best practices reduces troubleshooting time and ensures your network operates as intended.
Unlocking the Full Feature Set of Your Aruba Portfolio
Modern networking platforms are incredibly powerful, but many organizations only scratch the surface of their capabilities. Atmosphere is designed to reveal the full potential of your Aruba portfolio. Through deep-dive sessions and hands-on labs, you can discover and master advanced features that you may not even know exist.
This is your opportunity to move beyond default settings. Learn how to leverage advanced AIOps for proactive troubleshooting, implement Dynamic Segmentation for granular security, and use APIs to automate routine tasks.
Unlocking these features transforms your network from a simple utility into a strategic business asset. It allows you to deliver more services, enhance security, and improve the user experience without additional hardware investment.
Building a Strong Business Case for New Technology
Securing budget for new projects requires a compelling business case. The insights gained at this event equip you to build one. You will learn how to translate complex technical features into tangible business outcomes that resonate with C-level executives and finance departments. Customer case studies and expert sessions provide the real-world data and ROI models needed to justify investments in technologies like Wi-Fi 7, SASE, or NaaS.
This knowledge empowers you to articulate value effectively:
| Technical Feature | Business Benefit |
|---|---|
| AI-Powered Operations | Reduced IT overhead and faster problem resolution |
| Zero Trust Security | Minimized risk of data breaches and lower compliance costs |
| Network as a Service (NaaS) | Shift from CapEx to OpEx for financial flexibility |
You will leave with the confidence and evidence required to champion new technology initiatives within your organization.
6. The Evolution of the Aruba Atmosphere Event
The Aruba Atmosphere event has transformed significantly over the years. It mirrors the evolution of networking itself, from a specialized discipline to a core component of digital strategy. This journey reflects a consistent adaptation to new technologies and business demands.
From Wireless Roots to Edge-to-Cloud
The conference began with a specific focus. It has since grown to encompass the entire enterprise infrastructure.
The Early Days of Atmosphere
Initially, the event was a niche gathering for wireless networking experts. The atmosphere was deeply technical, serving as the primary meeting place for the passionate Airheads Community. Discussions centered on RF engineering, Wi-Fi standards, and wireless security.
Expanding Beyond Wi-Fi
Aruba’s portfolio expanded beyond its wireless origins. The company integrated switching, security, and SD-WAN solutions. The event’s agenda grew accordingly. It shifted from a pure Wi-Fi focus to a broader edge-to-cloud narrative, addressing the complete network fabric.
Integration with the HPE Portfolio
The acquisition by HPE marked a pivotal moment. It integrated Aruba’s edge expertise into a larger enterprise technology vision, a change reflected in the event’s structure.
Joining Forces with HPE Discover
The Aruba Atmosphere event now aligns closely with HPE Discover. This combination creates a powerful industry platform. Attendees of HPE Discover gain deep insights into intelligent edge networking. The synergy between Aruba and HPE Discover offers a comprehensive view of modern IT. This strategic alignment makes HPE Discover a critical destination for technology leaders.
A Unified Edge-to-Cloud Story
The integration with HPE helps deliver a cohesive edge-to-cloud message. Aruba’s leadership in edge networking complements HPE’s strengths in hybrid cloud and data center infrastructure. This unified story provides customers with a clear roadmap for their digital transformation initiatives.
A Global and Hybrid Event Strategy
The modern event strategy focuses on accessibility and reach. It combines a central flagship conference with regional and digital components to engage a global audience.
The Main Atmosphere Conference
The flagship conference remains the cornerstone of the annual calendar. It brings together thousands of professionals for a week of intensive learning, networking, and innovation.
HPE Aruba Networking Days (Regional Meetups)
To reach a wider audience, HPE Aruba Networking Days are held in various regions. These smaller, localized meetups deliver key content and expert access to professionals who may not attend the main event.
Leveraging Digital Platforms for a Hybrid Experience
The organization utilizes modern hybrid event technology. This approach creates an interactive hybrid event, allowing virtual attendees to access keynotes, sessions, and digital labs. This strategy ensures the community can connect and learn from anywhere in the world.
The Aruba Atmosphere conference is the definitive edge-to-cloud gathering. It serves a diverse audience with critical insights on AI, security, and next-gen networking. This immersive event delivers an experience of expert sessions and hands-on demos, accelerating skills and maximizing technology ROI. Its evolution within the HPE ecosystem, bringing 2,500 networking attendees to the larger conference, solidifies its importance as a cornerstone for industry connection.
FAQ
What is the primary purpose of Aruba Atmosphere?
Aruba Atmosphere is the premier edge-to-cloud conference from Aruba, a Hewlett Packard Enterprise company. It is the epicenter for networking innovation, advanced training, and community building. The event explores the future of intelligent edge and AI-powered technologies.
Is this event only for network engineers?
No. The conference is designed for a diverse audience. It provides value for technical professionals, IT leaders like CIOs and CTOs, business strategists, and the entire Aruba partner and developer ecosystem. There is tailored content for every role.
What are the main technology themes?
The agenda focuses on the most critical shifts in IT. Key themes include:
- The AI-Powered Network (AIOps)
- Zero Trust and SASE Security
- The Future of Connectivity (Wi-Fi 7, Private 5G)
- Cloud-Native Network Management
Can I get hands-on training at the event?
Yes. The Innovation Zone is a core part of the experience. It offers hands-on labs, live solution demos, and “Ask the Experts” booths. Attendees gain practical skills and direct experience with Aruba technologies in a guided environment.
How does Atmosphere relate to HPE Discover?
The Aruba Atmosphere event is now a key component of the larger HPE Discover conference. This integration creates a unified edge-to-cloud experience for attendees. It combines Aruba’s networking leadership with HPE’s comprehensive enterprise technology portfolio.
Is there a virtual option to attend?
Yes, the event embraces a hybrid strategy. Keynotes, select breakout sessions, and digital labs are typically available through an interactive online platform. This allows professionals from around the world to participate and learn remotely.
Where can I find registration information? (Calendar)
Official registration details, dates, and locations are available on the main HPE Discover website. You should look for the Aruba Atmosphere event track when registering for the conference to access the full networking agenda.
