VusionGroup, evolving from SES imagotag, spearheads the retail digital transformation. Its core technology is the VUSION Retail IoT platform. This system uses smart electronic shelf labels and the ESL Gateway AP to connect the physical retail space. The innovation lies in its powerful digital retail solutions.
The platform’s solutions, including the ESL Price Tag, drive a complete transformation. These smart labels turn stores into efficient, data-driven digital assets, offering smart retail solutions for Esl Retail challenges.
What Are the Key Components of VusionGroup’s Technology?
VusionGroup’s platform is a sophisticated ecosystem built on three core pillars. These components work together to digitize physical stores. They transform traditional retail environments into dynamic, intelligent, and highly efficient spaces. This advanced technology integration provides comprehensive digital solutions for modern commerce.
VUSION Smart Digital Labels
The most visible element of VusionGroup’s technology is its range of VUSION Smart Digital Labels. These are not just price tags; they are interactive endpoints that connect shoppers, products, and store associates. These electronic shelf labels serve as the physical interface for the entire digital ecosystem. The innovation lies in their versatility and advanced digital screen technology. VusionGroup offers various labels to meet different retail needs.
| Model Series | Battery Life | Display Colors | Display Technology |
|---|---|---|---|
| V100 Series | Up to 15 years | Black, White, Red | E-Paper Display |
| V300 Series – BWRY | Up to 15 years | Black, White, Red, Yellow | Latest 4-color E-Paper |
| V700 Series Full-Color | Up to 10 years | Full-color spectrum | Full-color, high-quality images |
Walmart has successfully deployed these electronic shelf labels across all 4,600 of its U.S. stores. Greg Cathey, a Senior Vice President at Walmart, called the labels a “game-changer.” He noted they simplify daily tasks for teams and create a better shopping experience for customers.
These smart retail solutions do more than display prices. They enable dynamic promotions, show stock levels, and provide rich product information. The full-color labels can even display high-quality images and videos, opening new avenues for in-store advertising and brand storytelling. This innovation helps retailers capture customer attention directly at the shelf.
VUSION Retail IoT Cloud Platform
The VUSION Retail IoT Cloud Platform is the central nervous system of the ecosystem. This powerful, cloud-based software, known as VusionCloud, connects and manages every digital label and IoT device in a store or across an entire retail chain. Evolving from the robust systems of SES imagotag, this platform provides secure, scalable, and open solutions for retailers.
Key features of the VusionCloud platform include:
- An industry-leading wireless system with a self-organizing network topology.
- Cost-effective and ultra-fast infrastructure for rapid updates.
- Easy setup with low maintenance requirements, reducing the total cost of ownership.
- Secure communications using TLS (Transport Layer Security) encryption.
- Certifications including ISO 27001 and ISO 9001, ensuring reliability and security.
This platform excels at integration. The VUSION Captana platform, for example, connects with a retailer’s existing Enterprise Resource Planning (ERP) systems. It uses shelf-edge cameras to monitor inventory and can synchronize insights with a retailer’s sales systems. This seamless connection ensures that the technology enhances existing workflows rather than replacing them.
Data Analytics and AI
VusionGroup’s platform transforms raw operational data into a strategic asset through advanced data analytics and artificial intelligence (AI). The system collects information from electronic shelf labels, sensors, and cameras. It then uses AI to uncover actionable insights that drive business growth. This capability allows for precise targeting of promotions and operational improvements.
The platform’s AI-powered solutions deliver significant benefits:
- Predictive Analytics: The system analyzes sales data and shopper behavior to forecast trends, optimize product assortments, and define optimal price points.
- Operational Efficiency: AI helps automate tasks and provides real-time alerts. For instance, the Captana system detects out-of-stock items and notifies staff for immediate replenishment, improving on-shelf availability.
- Enhanced Customer Engagement: Retailers can deliver personalized content at the shelf. Westside Market in New York uses the platform to provide detailed product information and run activation campaigns, creating a more fulfilling customer experience. The technology’s targeting capabilities enable impactful messages through animations and QR codes on the labels.
Case studies show impressive results. A campaign for Monoprix and Revitalift that combined price promotions with benefit-oriented content on the labels led to a 65% sales uplift. This demonstrates how the platform’s analytics and AI directly boost sales and improve the retail environment.
How Does This Technology Solve Retail Challenges?
Modern retail is a complex environment defined by intense competition, shifting consumer expectations, and tight operational margins. VusionGroup’s technology provides targeted digital solutions that address the industry’s most pressing problems. This innovation transforms core store operations, turning persistent challenges into opportunities for growth and efficiency. The platform delivers practical solutions for a rapidly evolving market.
Pricing Agility and Accuracy
Manual price changes are a significant pain point for retailers. They are slow, labor-intensive, and prone to human error. A single misplaced paper tag can lead to customer frustration, compliance issues, and lost revenue. VusionGroup’s automated pricing system eliminates these problems entirely. The platform enables instant, store-wide price updates from a central dashboard, ensuring complete accuracy across thousands of products. This automation dramatically reduces pricing errors, with error rates dropping from an average of 3% with paper tags to just 0.01% with electronic shelf labels.
Beyond accuracy, the technology unlocks true pricing agility. Retailers can implement dynamic pricing strategies to respond to market conditions in real time. This capability is crucial for managing perishable goods and maximizing profitability.
- Retailers can program automatic price reductions for items nearing their expiration date, which helps reduce waste and recover revenue. This practice supports corporate sustainability goals.
- The system allows for strategic price adjustments based on competitor pricing, demand, or inventory levels, helping to secure margins during periods of inflation or deflation.
- Store managers can quickly launch flash sales or promotions to drive traffic and move excess stock without manual intervention.
David Morgan, a VP at VusionGroup, confirms that clients achieve significant gains by using dynamic pricing to cut waste. This strategic approach to retail management helps businesses protect profits while promoting sustainability.
Operational Efficiency
A store’s most valuable asset is its people. However, retail associates often spend countless hours on repetitive, low-impact tasks like changing paper price tags. VusionGroup’s platform automates these manual processes, freeing up staff to focus on what truly matters: assisting customers and improving the shopping experience. The efficiency gains are substantial and well-documented.
For example, Naifeh’s Cash Saver, a supermarket, reported saving 50 labor hours per week after implementing digital price tags. A task that once took two full days now takes only minutes. This level of improvement is consistent across the industry. Case studies show that retailers save an average of 8–12 hours per week per store, with some, like Kavanagh’s in Belsize Park, saving approximately 600 hours in just six months. This innovation allows store managers to reallocate labor to more productive activities, such as restocking shelves, managing online orders, and providing personalized customer service.
Inventory and On-Shelf Availability
An empty shelf is a lost sale. Out-of-stocks are a major source of revenue loss and customer dissatisfaction in the retail sector. VusionGroup’s solutions directly address this challenge by creating a connected, intelligent shelf-edge. The system uses a combination of sensors, high-definition cameras (Captana), and AI to monitor on-shelf availability in near real-time.
This constant monitoring provides several key advantages:
- Instant Alerts: The system automatically detects out-of-stock or low-stock situations and sends immediate alerts to store associates’ handheld devices.
- Guided Replenishment: Features like ‘Stock to Light’ use flashing LEDs on the labels to guide employees to the exact location that needs restocking, speeding up the process.
- Optimized Picking: For online orders, ‘Pick to Light’ directs staff to the correct products, reducing fulfillment times and improving order accuracy.
By connecting shelf data with inventory systems, the platform helps prevent stockouts before they happen. This leads to a direct and measurable impact on sales. Retailers using these integrated solutions have reported significant revenue increases driven by improved product availability.
| Product Category | Documented Sales Uplift |
|---|---|
| ISHKA Irish Spring Water | +153% |
| Water & Soft Drinks | +7% Revenue Uplift |
| Cakes | +7% OSA-Uplift |
Ultimately, ensuring products are on the shelf when customers want them is fundamental to success. VusionGroup provides the tools to achieve this with unparalleled accuracy and efficiency, boosting both the top and bottom lines.
Why is VusionGroup’s Bluetooth Technology Superior?
VusionGroup’s strategic adoption of Bluetooth sets its platform apart in the competitive retail technology landscape. This choice is not merely about wireless communication; it is a foundational decision that delivers tangible benefits in cost, performance, and long-term viability. The company’s approach provides a robust and scalable solution for the modern retail environment.
Lower Cost of Ownership
Adopting a global standard like Bluetooth significantly reduces the total cost of ownership for retailers. VusionGroup’s EdgeSense technology decreases the hardware battery footprint by up to seven times compared to older systems. It achieves this by powering entire rails from a single source, minimizing battery needs and maintenance. Furthermore, the widespread adoption of Bluetooth creates enormous economies of scale. This drives down component pricing across the market, making the initial investment more accessible and promoting better long-term sustainability.
Enhanced Reliability and Performance
VusionGroup collaborated with Qualcomm and the Bluetooth Special Interest Group (SIG) to pioneer an ultra-low-power protocol. This innovation dramatically improves device performance and energy efficiency.
- The system uses a new transmission protocol based on the Bluetooth Low Energy (BLE) standard.
- This advancement significantly reduces battery consumption and lowers the overall carbon footprint, enhancing operational sustainability.
- BLE-enabled features provide advanced interoperability for a more connected and responsive store network.
These improvements ensure the labels operate reliably for years, providing a dependable infrastructure for critical store operations.
Future-Proofing with a Global Standard
Standardization is the key to a future-proof investment. By building on the Bluetooth ESL standard, VusionGroup ensures its platform is part of a growing, interoperable ecosystem. This frees retailers from vendor lock-in and fosters a more competitive market.
The most notable benefit for retailers is multi-vendor interoperability. Establishing a global ESL standard allows retailers to confidently source components from multiple vendors. This provides a secure, standardized solution that minimizes barriers to adoption and helps create a frictionless ESL ecosystem.
This standardized approach allows developers to focus on creating value-added features rather than solving basic connectivity issues. It opens the door for future innovations like real-time 3D geolocation, advanced shopper engagement, and integration with other Bluetooth-enabled sensors, ensuring the platform evolves with the industry.
How Does VusionGroup Evolve from SES Imagotag?
The evolution from SES imagotag to VusionGroup marks a strategic transformation. The new name reflects a shift from an Electronic Shelf Label (ESL) specialist to a comprehensive provider of digital solutions for physical retail. This change embodies a broader mission to digitize commerce through a unified platform, strategic alliances, and innovative offerings.
A Focus on a Unified Platform
VusionGroup’s primary evolution from SES imagotag is its focus on a unified platform. The company moved beyond selling individual products to offering an integrated ecosystem. This ecosystem connects all in-store IoT devices through the VusionOX protocol and manages them via the VusionCloud. This approach consolidates data and enables powerful new capabilities.
“Our Group has evolved significantly in recent years, moving from a pioneer and leader in ESLs to a diversified Group covering a wide range of solutions for the digitalisation of commerce,” states Thierry Gadou, Chairman and CEO of VusionGroup.
The platform now includes six families of solutions:
- VusionCloud: The central cloud infrastructure.
- Captana: A computer vision and AI platform.
- Memory: Advanced data analytics.
- Engage: Retail media and in-store advertising.
- PDidigital: Logistics and industrial solutions.
- SESimagotag: The core ESL product division.
Strategic Technology Partnerships
VusionGroup accelerates its innovation by forming key technology partnerships. A collaboration with Google Cloud aims to develop new generative AI solutions for the retail market. The company also partnered with the German retailer DM to advance store digitalization with its EdgeSense platform, promoting long-term sustainability. Another partnership with StrongPoint integrates e-commerce technology, enhancing the platform’s capabilities and helping retailers achieve greater efficiency and growth. These alliances expand VusionGroup’s expertise and market reach.
Expanding In-Store Digital Services
The unified platform enables VusionGroup to offer a new suite of digital services that generate revenue and enhance the customer experience. The Engage solution, for example, turns ESLs into a retail media network. Retailers like POCO use it to display advertisements and promotions directly at the shelf, creating new income streams. This innovation allows brands to deliver targeted content at the point of decision. These dynamic solutions help retailers thrive in a competitive market, boosting sales while improving operational sustainability.
VusionGroup’s technology is the essential digital backbone for modern physical retail, extending far beyond electronic shelf labels. The platform’s comprehensive solutions deliver a rapid return on investment for retail businesses. Retailers typically break even within 12 to 24 months through new media and service solutions. This immediate value builds a foundation for future retail innovation. The interactive labels and integrated system represent a strategic innovation, preparing businesses for the next era of digital commerce.
FAQ
How do the electronic shelf labels receive power?
VusionGroup’s labels use ultra-low-power technology. Most models feature batteries with lifespans of up to 15 years. The EdgeSense system can also power an entire rail of labels from a single source. This design minimizes maintenance and reduces the overall hardware footprint for retailers.
Is this technology suitable for small, independent stores?
Yes, the VUSION platform is scalable. It serves both large chains and smaller independent retailers. The cloud-based infrastructure and flexible hardware options allow businesses of any size to digitize their operations. This adaptability makes the technology accessible across the retail market.
What makes VusionGroup’s technology a sustainable choice?
The platform promotes sustainability in several ways.
- It reduces paper waste by eliminating paper price tags.
- Dynamic pricing helps minimize food waste.
- The ultra-low-power protocol reduces energy consumption.
- Efficient operations lower the overall carbon footprint of the store.
How does the platform ensure data security?
VusionGroup prioritizes data security. The VusionCloud platform uses TLS encryption for all communications. It also holds key security certifications, including ISO 27001. These measures protect a retailer’s sensitive operational and pricing data from unauthorized access, ensuring a secure digital environment.
