Digital price tags have transformed the retail environment at Walmart. These Electronic Shelf Labels display product information and prices using digital screens connected through the ESL Gateway AP. Staff can update every ESL Price Tag remotely, allowing real-time price changes across the store. Unlike traditional price tags, Esl Retail solutions offer greater accuracy and consistency. The system eliminates manual updates, reducing errors and saving time.
The Shift to Digital Price Tags in Retail
Moving Beyond Paper Price Tags
Manual Updates and Labor Challenges
Retailers have relied on paper price tags for decades. Staff members have spent hours manually replacing tags during sales events or price changes. This process often leads to mistakes, especially in large stores with thousands of products. Labor costs rise as employees dedicate time to updating shelves instead of assisting customers or managing inventory. Retailers have recognized that manual updates create inefficiencies and slow response times during promotions or market shifts.
Limitations of Traditional Tags
Paper price tags present several limitations. They cannot synchronize with store databases or point-of-sale systems, which results in inconsistent pricing across platforms. Human error can cause mismatched prices, frustrating shoppers and damaging trust. Traditional tags also lack the ability to display dynamic information, such as real-time discounts or product details. Retailers face challenges in maintaining accurate pricing and responding quickly to market changes. These limitations have prompted the industry to seek more advanced solutions.
Note: The adoption rate of digital price tags in retail has increased significantly over the past five years. Automation, advanced display technologies, and efficient price management have driven this shift. North America and Western Europe lead in adoption, while Asia-Pacific shows rapid growth fueled by expanding e-commerce and investments in technology.
The Emergence of Digital Price Tags
How Electronic Shelf Labels Operate
Electronic shelf labels have revolutionized price management in retail. These devices use e-paper or LCD displays, which offer high visibility and low power consumption. Wireless communication protocols, such as Bluetooth Low Energy and Wi-Fi, allow real-time remote updates. Retailers can adjust prices across entire stores within minutes, reducing labor costs and minimizing errors. Electronic shelf labels synchronize with store databases and POS systems, ensuring consistent pricing everywhere. Interactive features, including QR codes and NFC chips, enhance customer engagement and support marketing efforts.
- Electronic shelf labels reduce labor costs for price maintenance by over 80%.
- Price error rates drop from 3-5% with paper tags to less than 0.1% with electronic shelf labels.
- Real-time price adjustment capabilities shorten promotional response times from hours to minutes.
Integration with Store Technology
Retailers integrate electronic shelf labels with IoT devices, such as RFID and shelf sensors, to monitor inventory and shelf conditions. Centralized cloud-based management software enables synchronized pricing and promotions across multiple locations. AI and analytics technologies support dynamic pricing and personalized offers. Battery optimization and solar-powered labels extend device life, reducing maintenance needs. Electronic shelving labels provide retailers with agile pricing capabilities and operational efficiency. The market for these solutions is projected to exceed $10 billion by 2028, with a CAGR over 15%.
How Digital Price Tags Work in Walmart
Technology Behind Digital Price Tags
Wireless Communication and Centralized Control
Walmart uses advanced electronic shelf labels (ESLs) that rely on wireless communication to connect thousands of digital price tags throughout each store. These ESLs, supplied by companies like Vusion Group and Pricer, feature small screens that display prices and product information. A central system manages all updates, allowing Walmart to change prices across the entire store within minutes. Associates can use the Me@Walmart mobile app to trigger updates, which the system sends wirelessly to each tag. This infrastructure requires robust wireless networks and seamless integration with Walmart’s inventory and point-of-sale systems. The centralized control ensures that every price tag displays accurate and up-to-date information, reducing the risk of errors and improving operational efficiency.
Note: Walmart’s approach emphasizes transparency and customer engagement. The digital price tags often include scannable codes that provide nutritional details, sourcing information, and other product data. This feature appeals to tech-savvy and socially conscious shoppers, setting Walmart apart from some competitors.
Real-Time Price Updates in Action
Walmart’s digital price tags enable real-time price updates, transforming how stores manage pricing. Associates no longer spend hours replacing paper tags. Instead, they update prices instantly through the central system or mobile app. The process, which once took up to two days for over 120,000 products, now takes only minutes. This rapid update capability allows Walmart to respond quickly to market changes, promotions, or inventory needs. The system also supports features like ‘Stock to Light’ and ‘Pick to Light,’ which help staff locate products for restocking and online order fulfillment. These improvements streamline store operations and enhance the shopping experience.
| Feature/Aspect | Walmart Digital Price Tags (ESLs/DSLs) | Competitors (Kroger, Kohl’s, Whole Foods) |
|---|---|---|
| Technology Type | ESLs with small screens, remotely updated from a central system | Similar ESL technology, earlier adoption |
| Price Update Speed | Store-wide changes in minutes; updates possible every 10 seconds | Comparable rapid updates |
| Additional Features | Nutritional info, sourcing, scannable codes for transparency | Less emphasis on transparency |
| Dynamic Pricing Usage | No dynamic or surge pricing | Concerns about dynamic pricing |
| Inventory and Fulfillment | Quick identification for restocking and online orders | Similar benefits |
| Consumer Interaction | Scannable codes for detailed product info | Customer engagement varies |
| Adoption Timeline | Recent adoption | Kroger (2018), Kohl’s (2015) |
Implementation in Walmart Stores
Placement and Visibility on Shelves
Walmart places digital price tags directly on store shelves, ensuring high visibility for shoppers. The ESLs attach securely to shelf edges, making prices easy to read from various angles. Associates install the tags in locations that maximize customer convenience and product accessibility. The design of the digital screens provides clear, legible information, even under bright store lighting. Walmart adapts the placement strategy for different store formats and regional requirements, working with local distributors and vendors to ensure consistent quality and performance.
Staff Training and Operational Changes
The transition to digital price tags has changed staff roles and daily routines. Employees now use the Me@Walmart mobile app to manage price updates, reducing the need for manual labor. The time required to update prices has dropped from two days per week to just a few minutes. Staff focus more on technology-enabled tasks, such as monitoring inventory and supporting online order fulfillment. Walmart provides training to help associates adapt to these new responsibilities and use the digital system efficiently. The company’s phased rollout, supported by technical teams and local vendors, addresses operational challenges and ensures a smooth transition. While the initial investment and infrastructure upgrades present challenges, Walmart’s resources and commitment to innovation help manage these hurdles.
Tip: Digital price tags not only save time but also improve accuracy, allowing staff to dedicate more attention to customer service and store operations.
Benefits of Digital Price Tags for Walmart
Faster and More Accurate Price Updates
Reducing Pricing Errors
Walmart has achieved a significant reduction in pricing errors by implementing digital price tags. The system synchronizes shelf prices with checkout totals, eliminating discrepancies that often frustrate customers. Associates no longer walk aisles to manually change prices, which previously led to mistakes and mismatched pricing. The technology ensures that every price update reflects instantly across the store, maintaining consistency and accuracy. Customers experience fewer surprises at checkout, which builds trust and improves satisfaction.
Responding Quickly to Market Changes
The digital shelf label system enables Walmart to respond rapidly to market changes. Associates can update prices in seconds using a centralized platform or mobile app. A price change that once required two days now takes only minutes. This efficiency allows Walmart to adjust prices for flash sales, promotions, or inventory shifts without delay. Employees spend less time on manual updates and more time assisting customers and managing inventory. The ability to quickly adapt pricing strategies supports a dynamic retail environment and enhances operational agility.
Improved Inventory and Store Management
Stock Level Monitoring and Automation
Walmart leverages digital shelf labels to streamline inventory management. The integration with inventory and point-of-sale systems supports real-time monitoring of stock levels. LED lights on digital tags guide employees directly to products, speeding up order picking and restocking. The system signals which items need attention, reducing search time and improving workflow efficiency. Employees focus on maintaining stock availability, which minimizes shrinkage and ensures products remain accessible to shoppers.
Streamlining Reordering Processes
Digital price tags contribute to faster and more accurate online order fulfillment. The technology reduces manual labor and errors, allowing associates to prioritize customer service and inventory tasks. Instant price updates via mobile apps eliminate the need for paper tag changes. The system supports automated reordering by signaling low-stock items and integrating with store databases. Walmart benefits from improved product availability and reduced labor costs, which enhances overall store performance.
| Aspect | Impact on Walmart’s Inventory Management and Store Operations |
|---|---|
| Labor Cost Reduction | Up to 90% reduction in labor hours for price updates |
| Pricing Accuracy | Up to 98% reduction in pricing errors |
| Operational Efficiency | Streamlined workflows and faster online order fulfillment |
| Product Location | LED feature speeds up order picking and restocking |
| Inventory Management | Improved stock availability and reduced shrinkage |
| Customer Satisfaction | Higher trust and satisfaction |
| Environmental Savings | Eliminates paper and ink costs |
Environmental Impact of Digital Price Tags
Reducing Paper Waste
Switching to digital price tags in Walmart stores has led to a dramatic reduction in paper waste. The technology eliminates the need for frequent printing, attaching, and discarding of paper tags. Digital tags last between five and ten years, which minimizes waste generation and resource consumption. Walmart’s recycling initiatives for used digital tags further support a circular economy by refurbishing and reusing electronic shelf labels. These efforts decrease emissions from manufacturing and logistics, contributing to measurable reductions in the store’s overall carbon footprint.
Lowering the Carbon Footprint
Digital price tags support Walmart’s sustainability goals by lowering carbon emissions. The use of energy-efficient e-ink technology minimizes power usage, especially when tags display static information. Wireless, centralized price updates reduce manual labor and logistics emissions. Industry reports show that recycling digital price tags can reduce lifecycle carbon emissions by up to 60% compared to producing new tags. Walmart’s data-driven tracking confirms measurable carbon emission reductions, reinforcing the environmental benefits of adopting and recycling digital shelf labels.
| Aspect | Paper Price Tags | Digital Price Tags |
|---|---|---|
| Carbon Emissions | High due to frequent printing, shipping, disposal | Reduced by a factor of about 32,000 by eliminating printing and waste |
| Waste Generation | Large amounts from constant printing and disposal | Minimal waste due to long lifespan (3-10 years) and reusable technology |
| Energy Consumption | Continuous use of ink, adhesives, plastic holders | Ultra-low power e-ink technology with near-zero energy use when static |
| Lifespan | Single-use, replaced frequently | Long-lasting (3-10 years), reducing replacements and waste |
| Sustainability Impact | High resource use and waste | Supports sustainability goals, reduces store carbon footprint, aligns with environmental standards |
Note: Digital price tags not only improve operational efficiency but also align with Walmart’s commitment to environmental responsibility.
Shopper Advantages with Digital Price Tags
Up-to-Date Pricing and Promotions
Real-Time Discounts and Offers
Walmart’s digital price tags provide shoppers with instant access to the latest discounts and offers. The system wirelessly connects each shelf label to a centralized pricing platform, updating prices every few seconds. Shoppers see flashing icons or colored highlights that signal special promotions, making deals easy to spot during their visit. The Walmart mobile app interacts with these digital tags, allowing customers to scan barcodes for immediate price verification and access to digital coupons. This technology ensures that every shopper receives the most current grocery prices, even during rapid sales events or inventory changes. Employees can adjust prices for over 120,000 products in minutes, so shoppers never miss out on timely savings.
Consistency Across Online and In-Store Channels
Digital price tags synchronize prices between Walmart’s physical stores and online platforms. Advanced AI analyzes demand, competitor pricing, and regional trends to keep grocery prices consistent across all channels. Shoppers benefit from transparent pricing, knowing that the shelf price matches the checkout total and online listings. This consistency builds trust and helps customers make informed decisions, whether they shop in person or through Walmart’s website. The system reduces pricing errors by 98%, minimizing mismatched prices and improving the overall shopping experience.
Enhanced Product Information
Displaying Ingredients and Allergens
Walmart’s digital shelf labels display more than just prices. Shoppers can view detailed product information, including ingredients and allergen warnings, directly on the digital screen or by scanning a code with their mobile device. This feature supports customers with dietary restrictions and health concerns, helping them choose products confidently. The integration of nutritional details and sourcing information appeals to shoppers who value transparency and responsible sourcing.
Access to Reviews and Ratings
Digital price tags offer shoppers access to product reviews and ratings. By scanning a QR code or NFC chip on the shelf label, customers can read feedback from other buyers and compare products before making a purchase. This capability empowers shoppers to make better choices and increases satisfaction with their selections. The system enhances the in-store experience by bridging the gap between physical shopping and online research.
Improved Shopping Experience
Easier Price Comparisons
Digital price tags simplify price comparisons for shoppers. Clear, legible screens display current prices, discounts, and product details, making it easy to compare options side by side. Shoppers can quickly identify the best value without searching for paper tags or relying on memory. The technology supports informed decision-making and helps customers manage their budgets more effectively.
Faster and Smoother Checkout
The efficiency of digital price tags extends to the checkout process. Prices on the shelf match those at the register, reducing confusion and delays. Employees spend less time resolving pricing disputes and more time assisting customers. The streamlined system allows for quicker transactions and a smoother exit from the store. Shoppers appreciate the accuracy and speed, which contribute to a positive overall experience.
Tip: Digital price tags free up staff time, allowing employees to focus on customer service and store improvements. Shoppers benefit from faster assistance and a more organized store environment.
Addressing Concerns About Digital Price Tags
Dynamic Pricing and Surge Pricing Fears
What Is Dynamic Pricing?
Dynamic pricing refers to the practice of adjusting prices in real time based on factors such as demand, inventory, or competitor activity. In the retail sector, this approach can raise concerns among shoppers who fear sudden price increases, especially during peak shopping periods. Many consumers worry that digital price tags could enable retailers to implement surge pricing, where grocery prices rise sharply when demand spikes. However, a comprehensive study analyzing hundreds of millions of transactions at a major U.S. grocery retailer over five years found virtually no evidence of surge pricing before or after the adoption of digital price labels. The research concluded that retailers use the technology to facilitate efficient pricing updates, not to exploit customers.
Walmart’s Policy and Legal Context
Walmart acknowledges that shoppers and policymakers have expressed concerns about dynamic pricing. The company clarifies that its digital price tags primarily serve to reduce prices, offer promotions, and improve operational efficiency. Walmart does not use the technology for surge pricing. Historical attempts at dynamic pricing in retail, such as Coca-Cola’s vending machines in the 1990s, faced strong consumer backlash. This history suggests that widespread surge pricing in grocery stores would likely damage customer trust. Walmart emphasizes benefits like faster price updates, reduced paper waste, and better inventory management. These advantages help address fears about price manipulation and reinforce the company’s commitment to fair pricing.
Privacy and Data Security
Customer Data Protection Measures
Walmart has not publicly disclosed specific privacy or data security measures for its digital price tag systems. Consumer advocates and lawmakers have raised questions about potential misuse of data, including concerns about facial recognition or tracking shopper behavior. Walmart states that its digital price tags aim to reduce labor costs and do not collect personal data or enable dynamic pricing based on individual characteristics. The company maintains that the technology does not involve customer identification or demographic targeting. Despite these assurances, privacy advocates remain cautious and encourage ongoing oversight as the technology expands.
Transparency in Pricing Practices
Transparency remains a key principle for Walmart as it implements digital price tags. The company communicates that the technology is not intended for dynamic pricing or personal data collection. Walmart’s public statements focus on operational improvements and customer benefits, such as accurate pricing and reduced errors. By maintaining clear communication, Walmart seeks to build trust and address concerns about privacy and data security. The company’s approach highlights the importance of openness in adopting new retail technologies.
Legal and Ethical Considerations
Compliance with Pricing Laws
Walmart must comply with all legal regulations related to pricing, especially for essential goods. The company sets clear minimum and maximum price boundaries to maintain profitability and customer trust. Walmart aligns its pricing strategies with its ethical mission to save money and build communities, avoiding practices that could be perceived as price gouging. The company also maintains transparency in pricing to prevent alienating customers and preserve its brand reputation.
Protecting Consumer Rights
Walmart faces several legal and ethical challenges as it deploys digital price tags:
- Legal concerns include potential price gouging and surge pricing enabled by electronic price changes.
- Lawmakers fear the use of facial recognition and demographic data to adjust prices based on protected classes, raising discrimination and privacy issues.
- Experts warn that tracking shoppers and identifying them by name could threaten anonymity and lead to manipulative marketing.
Walmart addresses these issues by denying the use of dynamic pricing for individual shoppers and emphasizing the operational benefits of digital price tags. The company must balance efficiency with fairness, ensuring that customer rights remain protected and that trust in the brand stays strong.
Why Walmart Is Adopting Digital Price Tags Now
Modernization and Automation in Retail
Competing with Online Retailers
Walmart faces intense competition from online retailers that update prices rapidly and offer dynamic promotions. To remain competitive, Walmart invests in digital price tags that automate routine tasks and enable real-time price changes. Managers can update thousands of products in minutes, ensuring shelf prices always match those online. This automation reduces human error and builds customer trust. Digital price tags also allow Walmart to implement markdowns on perishable goods, reducing food waste and supporting environmental goals. By modernizing store operations, Walmart strengthens its position in a fast-changing retail landscape.
Streamlining Store Operations
Digital price tags streamline Walmart’s store operations by automating price updates and reducing manual labor. Associates no longer spend days changing paper tags. Instead, they use mobile apps to update prices instantly. This shift reallocates labor from repetitive tasks to more valuable activities, such as customer service and inventory management. Features like ‘pick to light’ and ‘stock to light’ help employees locate products quickly, improving efficiency in both restocking and e-commerce order fulfillment. The integration of QR codes and cloud-based systems further enhances the customer experience by providing detailed product information at the shelf.
Note: Industry experts highlight that Walmart’s main goal is not just to cut labor costs but to work smarter. The company plans to install digital price labels in 2,300 stores by 2026, despite the significant investment required.
Responding to Economic and Market Pressures
Adapting to Inflation and Supply Chain Challenges
Walmart operates in an environment shaped by inflation and frequent supply chain disruptions. High grocery prices and rapid market changes require quick, accurate price adjustments. Digital price tags enable Walmart to respond to these challenges by allowing real-time price updates across all stores. The technology supports frequent promotions, such as Rollbacks, and helps Walmart maintain its competitive pricing strategy. By improving pricing accuracy and compliance, Walmart manages slim profit margins more effectively and adapts to inflation-driven price fluctuations.
Managing Labor Shortages
Retailers across the industry face ongoing labor shortages. Walmart addresses this challenge by adopting digital price tags that reduce the need for manual labor. Automation allows associates to focus on higher-value tasks, such as assisting customers and managing inventory. The technology improves operational efficiency and helps Walmart maintain service levels despite staffing constraints. Retailers report significant labor savings and expect to recoup the investment in digital shelf labels within a few years.
Environmental and Sustainability Goals
Corporate Responsibility Initiatives
Walmart’s adoption of digital price tags aligns with its broader environmental sustainability objectives. The company uses electronic shelf labels to optimize energy use, reduce packaging, and incorporate recyclable materials. These efforts support Walmart’s ESG (Environmental, Social, and Governance) principles by lowering the carbon footprint and minimizing paper waste. Digital price tags also enable dynamic markdowns on perishable goods, further reducing food waste.
Meeting Consumer Expectations
Modern consumers expect retailers to demonstrate environmental responsibility. Walmart meets these expectations by digitizing in-store operations and reducing reliance on paper labels. The technology enables faster price updates via mobile apps, which indirectly supports sustainability by reducing labor needs and waste. Although the initial cost of digital price tags exceeds that of paper labels, Walmart’s commitment to sustainability and operational efficiency drives this investment.
| Benefit | Impact on Walmart |
|---|---|
| Labor Savings | Associates focus on valuable tasks |
| Pricing Accuracy | Real-time updates reduce errors |
| Environmental Sustainability | Less paper waste, lower carbon footprint |
| Customer Experience | Enhanced information and trust |
The Future of Digital Price Tags in Walmart and Retail
Expansion Across Walmart Locations
Pilot Programs and Nationwide Rollouts
Walmart has committed to a significant expansion of digital price tags. The company plans to transition 2,300 stores in the United States from paper to digital shelf labels by 2026. This rollout began in mid-2024 and will continue over the next two years. Walmart aims to streamline price updates and improve operational efficiency with this initiative. The current plan does not include all Walmart locations, but the scale of the rollout demonstrates the company’s confidence in the technology.
Feedback from Shoppers and Employees
Walmart collects feedback from both shoppers and employees during pilot programs and nationwide rollouts. Associates report that digital price tags reduce walking time and free them to assist customers more effectively. Shoppers benefit from accurate pricing and clear product information. The company uses this feedback to refine training programs and optimize the placement of digital tags. Walmart’s approach focuses on operational improvements and customer satisfaction.
New Features and Innovations
Integration with Mobile Apps
Walmart continues to develop new features for digital price tags. Associates update prices quickly using a mobile app, reducing the time required for changes from two days to minutes. The ‘Stock to Light’ feature uses LED signals on shelf tags to guide associates to locations needing restocking. The ‘Pick to Light’ feature helps employees locate products for online order fulfillment, improving speed and accuracy. These innovations enhance operational efficiency and customer service.
- Associates update prices via mobile app in minutes.
- ‘Stock to Light’ guides restocking with LED signals.
- ‘Pick to Light’ improves online order fulfillment.
- Digital price tags reduce waste and support sustainability.
Personalized Offers and Loyalty Programs
Retailers recognize the potential of personalized price tags to deliver targeted promotions and loyalty rewards. Walmart’s digital system enables quick markdowns for sales and clearance items, but the company does not use dynamic pricing to raise prices throughout the day. Industry experts highlight efficiency and labor cost reduction as primary goals. Consumer advocates continue to monitor for potential misuse, but Walmart emphasizes transparency and fair pricing practices.
Tip: Personalized price tags can help retailers tailor offers to individual shoppers, increasing engagement and loyalty.
Broader Impact on the Retail Industry
Influence on Competitors
Digital price tags influence competitors by enabling real-time price adjustments based on demand, inventory, and competitor pricing. Retailers gain flexibility to respond quickly to market trends, which intensifies competition. The technology automates price updates, reducing labor costs and speeding up repricing from weeks to minutes. Enhanced transparency and accurate pricing build customer trust and encourage repeat business.
| Aspect | Influence on Competitors and Retail Industry |
|---|---|
| Dynamic Pricing | Enables real-time price adjustments, intensifying competition. |
| Operational Efficiency | Automates updates, reducing labor costs by up to 90%. |
| Customer Experience | Provides accurate pricing and product info, building trust. |
| Promotion Flexibility | Supports faster markdowns and personalized promotions. |
| Sustainability | Reduces paper waste and environmental impact. |
| Technology Integration | Uses centralized software for agile operations. |
| Investment Considerations | Long-term savings and competitive advantages. |
| Industry Transformation | Drives innovation and reshapes retail competition. |
Shaping the Future Shopping Experience
Digital price tags will shape the future shopping experience by integrating with AI and surveillance technologies. Retailers can leverage data analytics to optimize pricing and promotions. Enhanced transparency and operational efficiency improve customer satisfaction. The combination of electronic shelf labels and advanced technology will drive industry transformation, setting new standards for retail innovation.
Digital price tags have transformed Walmart’s approach to pricing and product information.
- Walmart synchronizes shelf and checkout prices, reducing errors and building customer trust.
- Real-time wireless updates eliminate manual changes, saving labor and improving efficiency.
- Interactive features empower shoppers with instant access to promotions and product details.
Walmart maintains transparency by avoiding surge pricing and focusing on operational improvements. The company’s adoption of electronic shelf labels reflects a global shift toward digital transformation and sustainability.
| Aspect | Impact on Walmart Shopping Experience |
|---|---|
| Labor Efficiency | Staff focus more on service, less on manual updates |
| Environmental Impact | Reduced waste and lower carbon footprint |
| Pricing Responsiveness | Faster, more accurate price adjustments |
Walmart’s investment in digital price tags sets the stage for a more efficient, responsive, and environmentally friendly shopping experience.
FAQ
What are digital price tags at Walmart?
Digital price tags at Walmart use electronic shelf labels (ESLs) to display product prices and information. These tags connect wirelessly to a central system, allowing staff to update prices instantly across the store.
How do digital price tags improve pricing accuracy?
Digital price tags synchronize with Walmart’s inventory and point-of-sale systems. This integration ensures shelf prices match checkout totals, reducing pricing errors and improving customer trust.
Can Walmart change prices at any time with digital tags?
Walmart can update prices in real time using a centralized platform. Managers trigger changes through mobile apps, enabling rapid adjustments for promotions, inventory shifts, or market changes.
Do digital price tags collect customer data?
Digital price tags at Walmart do not collect personal customer data. The technology focuses on price management and operational efficiency, not on tracking or identifying individual shoppers.
How long do digital price tags last?
Most digital price tags use energy-efficient e-ink displays. These tags typically last between five and ten years, minimizing waste and maintenance costs.
Are digital price tags environmentally friendly?
Digital price tags reduce paper waste and lower carbon emissions. Walmart’s adoption of ESLs supports sustainability goals by minimizing resource consumption and promoting recycling initiatives.
What information can shoppers access from digital price tags?
Shoppers can view prices, product details, ingredients, and allergen warnings. Scannable codes on the tags provide additional information, such as sourcing and nutritional data.
Will digital price tags lead to surge pricing at Walmart?
Walmart does not use digital price tags for surge pricing. The company maintains transparent pricing policies and complies with legal regulations to protect consumer rights.
